Masa Bakehouse to close all Metro Manila branches

This is AI generated summarization, which may have errors. For context, always refer to the full article.

The La Union-born bakery says it 'wasn't an easy decision'

MANILA, Philippines – Fans may not be bread-y for this.

Masa Bakehouse — the beloved beach-born bakery known for its pan de coco, filled croissants, kamote doughnuts, and other baked delicacies — is closing all of its Metro Manila branches, the team sadly announced via Facebook on Tuesday, May 13.

“This wasn’t an easy decision,” the team said. Masa Bakehouse’s branch in Taft already closed in March, while the BF Homes, Parañaque branch will serve dine-in customers until May 18 and offer takeout and delivery until June 15. The BGC branch in Taguig will remain open “for as long as possible.”

“To everyone who hung out with us in the city, thank you for the love. We appreciate you all,” the team added. “We hope you join us as we return to our roots in the province.”

As a silver lining, Masa’s original branch in La Union will remain open, as well as in El Nido, Palawan.

Masa started as a humble “bread-on-bikes” operation in La Union as an early morning ritual of selling freshly baked pan de coco, Spanish bread, bichubichu, and kamote doughnuts, founder Lea Apolonio told Clavel Magazine in an interview.

That mode of business grew unsustainable. At the time, her young son Noah was growing up and getting more playful, and she needed a separate space to bake. That led her to a spot in San Juan, La Union, where Masa as a physical bakery was born. Apolonio eventually added coffee and hot meals to the menu.

Masa La Union operates from Wednesday to Sunday from 9 am to 5 pm, while El Nido welcomes guests daily from 8 am to 8 pm. – Rappler.com