Price in the Philippines: Samsung Galaxy S25 starts at P51,990

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Check out the Philippine pricing for Samsung's latest offering, the Galaxy S25 series

CALIFORNIA, USA – Samsung on Thursday, January 23, Philippine time, announced its new S-series flagship phones that compete with the likes of the Apple iPhone in the premium segment.

This year’s S25 continues Samsung’s push for phones that are packaged around AI, launching with new features such as an integrated Google Gemini Live, a virtual assistant that has been known for having human-sounding qualities; tools like AI Assist that provide contextual functions depending on objects selected on the screen of the phone; and faster processing of AI-related tasks thanks to the new Qualcomm Snapdragon 8 Elite processor across all models.

Here are the prices:

S25

• 256GB – 51,990
• 512GB – P60,990

S25+

• 256GB – P67,990
• 512GB – P76,990

S25 Ultra

• 256GB – P84,990
• 512GB – P93,990
• 1TB – P110,990

For comparison, here are the prices of last year’s S24 at launch:

S24

• 256GB – P53,990
• 512GB – P61,990

S24+

• 256GB – P68,990
• 512GB – P76,990

S24 Ultra

• 256GB – P84,990
• 512GB – P92,990
• 1TB – P106,990

The base S25 gets a slight price decrease for its two variants. The S25+’s 256GB variant is P1,000 cheaper than last year’s version but the 512GB variant is priced the same. The Ultra’s 512GB and 1TB variants get a price increase.

Aside from the iPhone, the S phones have models that are in a similar price category as the OPPO Find X8 (P54,999), HONOR Magic6 Pro (P59,999), vivo X200 (P57,999), and Xiaomi 14 (P45,999).

– Rappler.com