Le Sserafim drops 'Kawaii' MV set in the world of Sanrio

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Published July 9, 2025 1:41pm

Le Sserafim embodies the meaning of “Kawaii” in their newest music video.

On Tuesday, the K-pop girl group released the MV for their newest song, showing all five members in separate Sanrio-themed rooms.

Characters with heavy inspirations include My Melody and Kuromi. 

The song will be used as the theme song of Netflix series “My Melody & Kuromi.”

Le Sserafim had earlier kicked off their world tour “Easy Crazy Hot” in Incheon, South Korea in April.

The tour will also have a Manila stop at the Mall of Asia Arena on August 2. —Jiselle Anne Casucian/JCB, GMA Integrated News

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