JRU launches new sustainability campaign in commitment to UN SDGs

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Jose Rizal University (JRU) launched its Sustainable Development Goals (SDG) initiative, aligning its commitment to sustainability in education, operations, and community collaborations with the United Nations’ 17 Global Goals and the 2030 Agenda.

In a press release, the university said that the new campaign was launched with an event themed “Unveiling the Eco Hero in Us” held on Thursday at the JRU Centennial Building Auditorium.

Dr. Kathleen G. Apilado, Dean of the College of Hospitality and Tourism Management and Chair of the JRU SDG Committee, highlighted the university’s deep commitment.

“This is not just a launch — this is a legacy. Sustainability is part of our identity. It is Taos-Pusong Rizal in action,” she said, reflecting how JRU’s core values align with the SDGs and are already evidenced by over 50 SDG-integrated course activities and green campus initiatives.

The event also introduced JRU’s SDG Committee, headed by Dr. Apilado, with Engr. Joseph S. Dela Cruz and Ms. Hiromi M. Lascano as co-chairs.

Among the committee’s responsibilities are overseeing various thematic areas of implementation, facilitating collaboration with external stakeholders, and more.

Inspiration was also drawn from an audiovisual presentation featuring sustainability case studies from organizations, including GMA Network and others, noting that although they are not official partners, their stories provided inspiration for JRU’s advocacy.

The event concluded with the official launch of the Green Campus Challenge, a year-long campaign promoting eco-friendly habits and environmental advocacy.

—Carby Rose Basina/CDC, GMA Integrated News