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Richmond Mercurio - The Philippine Star
May 30, 2026 | 12:00am
A handout photo from Jollibee shows its new branch at Hong Kong International Aiport Terminal 2.
MANILA, Philippines — Homegrown fast-food giant Jollibee continues its international expansion with the opening of its first airport store in Hong Kong.
Jollibee’s newest branch, located at Hong Kong International Airport Terminal 2, is part of the brand’s push to grow in major international travel and commercial hubs.
The airport store allows Jollibee to reach a broader mix of international travelers and consumers passing through one of Asia’s key travel gateways.
The branch introduces self-service kiosks and mobile ordering to provide customers with a faster and more convenient ordering experience.
Jollibee Group Global CEO and president Ernesto Tanmantiong said Hong Kong International Airport is an important gateway for travelers from around the world, making it a strategic location to bring the brand closer to new and diverse customers.
“We extend our appreciation to both the Jollibee Global and China teams for bringing to life our first airport store in Hong Kong — an innovative and welcoming space thoughtfully designed to delight the diverse, multicultural travelers journeying through Hong Kong International Airport,” he said.
This new airport opening further builds on Jollibee’s longstanding presence and strong customer following in Hong Kong, where the brand first opened in Central in 1996.
Jollibee, the flagship brand of Asian food conglomerate Jollibee Foods Corp., now operates 28 stores across Hong Kong and Macau.
Jollibee said the brand and its products continue to resonate strongly with Hong Kong consumers.
“Hong Kong continues to be an important market for Jollibee, and this airport location further demonstrates our ability to operate at a world-class standard — enabled by robust systems, a deep commitment to operational excellence, and strong teams that allow us to consistently deliver the joyful Jollibee experience wherever we are in the world,” Tanmantiong said.
