Over next 12 months :Most CEOs bullish on revenue growth

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September 8, 2026 | 12:00am

PwC, MAP survey shows  over 80% confident  on industry prospects

MANILA, Philippines —   More than 80 percent of Philippine CEOs are upbeat on industry prospects and revenue growth in the next 12 months, despite geopolitical tensions, technological disruption and changing regional dynamics, according to a survey of PwC Philippines and the Management Association of the Philippines (MAP).

Covering 176 CEOs, the 2026 Philippine CEO Survey released yesterday showed that 83 percent of respondents are confident about their industries’ prospects over the next 12 months.

It also showed that 81 percent expect their companies to post higher revenues during the same period.

Looking further ahead, 91 percent are also optimistic of revenue growth over the next three years.

In terms of the economic outlook, 67 percent of CEOs expect economic growth to reach three percent to 4.5 percent for this year.

Meanwhile, nine percent expect the economy to grow at a faster pace of 4.6 to six percent this year.

These expectations are in line with the government’s revised growth target of 3.5 to 4.5 percent for 2026.

The Philippine CEOs’ confidence also extends to the Filipino workforce, with business leaders consistently citing employees’ resilience, work ethic and skills as key strengths to help their firms withstand challenges and compete globally.

While CEOs have a positive outlook, they continue to closely monitor emerging risks.

Top concerns cited by Philippine CEOs for the next 12 months are regulatory uncertainty and climate change (both at 93 percent) and geopolitical conflict (92 percent).

Other concerns include technology disruption (85 percent), supply chain constraints (84 percent), skills shortages (84 percent) and cyber risks (82 percent).

Around 70 percent also expressed concern over  macroeconomic volatility, including inflation and interest rates.

To strengthen competitiveness, 92 percent of CEOs are placing greater importance on innovation, while 73 percent are working with external stakeholders and 65 percent are fast-tracking experimentation to immediately bring ideas to market.

More than eight in 10 CEOs are also integrating artificial intelligence into their business strategies, higher than the 68 percent in 2025.

Meanwhile, 79 percent have started implementing AI initiatives.

Business leaders also see deeper integration within the Association of Southeast Asian Nations as a driver of long-term growth and resilience.

In particular, CEOs identified the energy sector and the digital economy as the areas where regional collaboration could bring a huge impact over the next five years.

To achieve regional growth, CEOs cited harmonized regulations and standards (19 percent), better awareness of ASEAN and Regional Comprehensive Economic Partnership opportunities (15 percent), and simplified customs and cross-border trade procedures (15 percent) as important factors.

PwC Philippines chairman and senior partner Roderick Danao said that the survey shows business leaders’ confidence in the country’s long-term potential, even as they face challenges.

“The opportunity now is to convert this confidence into action through innovation, collaboration and initiatives that promote sustainable growth and national progress,” he said.

For his part, MAP president Donald Lim said that business leaders cannot afford to stay put amid uncertainty.

“Success will belong to those who remain resilient, embrace continuous learning, adapt quickly to changing realities and capitalize on opportunities to grow both within the Philippines and across the ASEAN region. Though the path ahead may not always be clear, every purposeful step forward can unlock new opportunities for growth, innovation and shared prosperity,” he said.