Jollibee Group acquiring another Korean brand

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February 17, 2026 | 12:00am

Bringing Compose Coffee to Philippines

MANILA, Philippines — Asian food conglomerate Jollibee Foods Corp. (JFC) is adding another Korean brand to its portfolio, while also announcing plans to bring South Korean value coffee brand Compose Coffee to the Philippines.

JFC, through 70 percent owned subsidiary Jolli-K Co. Ltd., has signed definitive agreements to fully acquire All Day Fresh Co. Ltd. for around $87 million.

Established in October 2014, All Day Fresh was is primarily engaged in the franchise business and food service operations of Shabu All Day, a hot pot and eat-all-you-can restaurant brand, headquartered in Seoul, with 169 stores across South Korea as of January 2025.

JFC said Shabu All Day is the category leader in Korea, ranking number one in store count among hot pot chains as well as in total system?wide sales at $285 million annually and per?store revenue of $2.4 million.

The transaction is subject to closing and financing conditions, with the final purchase price to be confirmed thereafter.

Elevation Equity Partners Korea Ltd., a private equity firm focusing on mid-market buyouts and growth capital opportunities, is JFC’s strategic partner in the deal with 30 percent effective shareholding in Jolli-K.

JFC and Elevation formally started their strategic partnership in 2024 through the acquisition of Compose Coffee.

JFC chairman Tony Tan Caktiong said the continued partnership with Elevation gives the company even greater confidence in unlocking the full potential of Shabu All Day.

He said both companies bring complementary strengths, with JFC’s global operating scale and brand?building capabilities and Elevation’s deep market expertise and proven track record in Korea.

“We are excited to accelerate Shabu All Day’s growth journey and solidify its position as a leading player in one of the most dynamic global foodservice categories,”  Tan Caktiong said.

“With Compose Coffee and now Shabu All Day, JFC continues to demonstrate its strengthened ability to acquire high?quality, profitable businesses that align squarely with our strategic pillars and deliver meaningful long?term value to our shareholders. These investments reflect JFC’s disciplined approach to capital allocation, prioritizing opportunities that are both financially accretive and operationally scalable,” he said.

JFC said it is now poised to bring Compose Coffee to the Philippines through a master franchise agreement entered into by its subsidiary, Fresh N’ Famous Foods Inc.

According to the company, introducing the brand to the country through its franchising network forms part of the group’s strategy to strengthen its position in the high-growth coffee and beverage segment.

“We are extremely excited to introduce Compose Coffee to the Philippines this 2026, aligned with its mission of making high-quality coffee more accessible to consumers. This planned launch strengthens one of our key strategic growth pillars — the coffee and tea segment — and positions the Jollibee Group to play a more meaningful role in our customers’ daily routines,” Jollibee Group Philippines CEO Joseph Tanbuntiong said.

Compose Coffee was acquired by the Jollibee Group in 2024 to further fortify the its coffee and tea business.

The brand originated in South Korea, where it first opened in 2014 with a focus on making quality coffee more accessible for everyone. Since its launch, the brand has expanded rapidly to more than 3,000 stores.

JFC International CEO and Jollibee Group global chief financial and risk officer Richard Shin said Compose Coffee’s entry into the Philippines reflects the group’s commitment to scaling brands with strong global potential.

“In every market where it operates, we’ve seen a disciplined operating model and deep focus on product quality that creates a repeatable formula for growth. We’re excited to bring that momentum to the Philippines and introduce more consumers to a brand that delivers both excellence and accessibility in every cup,” Shin said.

Meanwhile, JFC reported an all-time high quarterly systemwide sales (SWS), which represent total consumer sales across both company-owned and franchised stores, based on its unaudited results for the fourth quarter of 2025.

The company’s fourth quarter SWS reached P122.3 billion, up by 12 percent year-on-year, with broad-based demand across Philippines and International markets.

For full year 2025, JFC said SWS jumped by 16.6 percent year-on-year, exceeding the company’s previously disclosed growth framework.

JFC ended 2025 with a total store network of 10,341 outlets, up by 5.9 percent year-on-year, marking the highest level of gross store openings in the company’s history and demonstrating the sustained pace of network expansion across key markets.

Its network is composed of 3,504 stores in the Philippines and 6,837 overseas.

“Our preliminary fourth quarter results reflect a clear acceleration in topline momentum, with SWS reaching a new all?time high alongside the highest level of gross store openings in the company’s history. This performance underscores broad?based demand across both our Philippines and international businesses, the strength of our brandfolio and the scalability of our growth platforms,” Shin said.

As it closed 2025, Shin said JFC remains focused on sustaining demand momentum while continuing to expand its global footprint in a disciplined and measured manner.

JFC said audit for the full year 2025 is currently ongoing, with full financial results and guidance to be released by March 2026.