Global hotel brand celebrates 10 years of 'Kilo of Kindness'

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December 21, 2025 | 1:55pm

MANILA, Philippines — Can a single kilo of kindness resonate across the globe and make a difference in the lives of the needy? Can it generate donations of food, clothing, educational supplies, and other essential items and distribute them to impoverished communities around the world?

Believing every little act of kindness matters and makes a difference in other people’s lives, Mövenpick Hotels & Resorts launched Kilo of Kindness in 2015. Through the years, Kilo of Kindness has gained ground and become a worldwide movement. It has collected more than 100,000 kilos of donations, supported hundreds of non-governmental organizations (NGOs), and reached countless communities around the globe. This represents thousands of moments of human kindness and proves that generosity knows no boundaries.

At the core of Kilo of Kindness are  the hotel’s guests and Heartists (staff) from its properties around the world who, year after year, contribute with warmth and dedication. This spirit of care has created lasting human connections — from children receiving sets of schoolbooks to families finding comfort through clothing and meals provided in partnership with local charity organizations. 

“Ten years of Kilo of Kindness is a celebration of what can be achieved when generosity becomes a shared purpose,” said Benoît Racle, global brand president for Premium at Accor. “We believe that kindness is more than a gesture; it is a part of who we are every day. This is milestone reflects not only the kilos donated but the communities uplifted, the lives touched, and the spirit of togetherness that defines our brand.” 

To mark a decade of kindness, the global brand recently mobilized its network of more than 70 Movenpick hotels and resorts located in almost 30 countries to support their local charity partners. Together, they urged guests, Heartists, and neighbors to donate once again so that Kilo of Kindness may be able to continue supporting children’s education and the essential needs of vulnerable families. Each story reflects generosity in action, even as it showcases how their hotels, guests, and Heartists have created lasting impact, uniting communities worldwide through kindness.

The 2025 edition coincided with World Kindness Week, reinforcing the brand’s purpose-driven mission to create authentic connections and positive impact. As the initiative enters its second decade, it reaffirms its commitment to generosity not only in milestone moments but in everyday gestures of care and hospitality.

The next chapter will be about deepening the spirit of generosity that defines the hotel brand by engaging more people and creating experiences that uplift lives both inside and beyond its hotels. Through initiatives like Kilo of Kindness, the brand will continue to celebrate acts of generosity that shape both the small details of daily life and the defining moments that matter most. 

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