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Elijah Felice Rosales - The Philippine Star
August 3, 2025 | 12:00am
his equates to losses of as much as $87 million annually, resulting from inefficiencies from manual procedures that could have been resolved by automation.
AFP / Olivier Morin
MANILA, Philippines — Automate or dissipate? This appears to be the trend right now in the business sector, according to a Nasdaq-listed developer, which warned that trailing the artificial intelligence (AI) race could mean losing $87 million yearly. A survey by Nasdaq-listed Couchbase Inc. showed that businesses could lose at least nine percent of their revenue per month if they fail to use AI effectively.
This equates to losses of as much as $87 million annually, resulting from inefficiencies from manual procedures that could have been resolved by automation.
The survey also reported that one in five businesses tend to have insufficient control over AI use within their workplaces. This means they allow employees to have either too much or too limited access to AI tools, increasing risk of abuse or underutilization.
In spite of this, Couchbase said 78 percent of businesses believe that early adopters of AI would become industry leaders in the future. They think that by maximizing the technology ahead, they gain competitive advantage over peers.
As such, it is no surprise that more than half of the executives polled by Couchbase committed to increase their information technology spend between 2025 and 2026.
Specifically, their resources will fund the inclusion of agentic and generative AI in operations in the hope of cutting turnaround time and improving work efficiency.
Couchbase chief information officer Julie Irish said businesses have to accept incorporating AI in the workplace is no longer a matter of if, but when.
As such, Irish advised businesses to start investing in AI before they feel revenue losses arising from failure to employ the technology. She said chief information officers would play a critical role in ensuring that their AI tools are maximized.
“The key is having robust controls in place and an architecture that suits enterprises’ purposes. When enterprises build the right foundation to support critical applications of AI workflows and target use cases with a clear [return on investment], CIOs will be best positioned to turn AI into a genuine competitive advantage,” Irish said.
In the Philippines, AI is expected to account for 12 percent of gross domestic product by 2030, reaching a value of $92 billion based on a Department of Trade and Industry roadmap.
Couchbase, headquartered in San Jose, California, asked the insights of 800 executives for companies with over 1,000 employees for the survey.
