Creative Realities Reports Fiscal 2024 Fourth Quarter Results

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Record Year of Performance; Company on Track for Growth Acceleration

LOUISVILLE, Ky., March 14, 2025 (GLOBE NEWSWIRE) -- Creative Realities, Inc. ("Creative Realities,” "CRI,” or the "Company”) (NASDAQ: CREX), a leading provider of digital signage, media and AdTech solutions, today announced its financial results for the fiscal fourth quarter and year ended December 31, 2024.

Highlights:

  • Fourth quarter revenue of $11.0 million versus $14.5 million in the prior-year period
  • Gross profit of $4.9 million for the three months ended December 31, 2024 versus $7.5 million in the fourth quarter of fiscal 2023
  • Adjusted EBITDA* of $0.5 million for the fourth quarter of 2024 versus $2.8 million in the prior-year period
  • Annual recurring revenue ("ARR”) of approximately $16.8 million at the end of the fourth quarter versus $16.3 million at December 31, 2023

"As anticipated, our fourth quarter hardware revenue was down due to the deployment timing of certain projects, while service revenue grew 6% year-over-year. This marked the end of our best year ever and, with an active pipeline of opportunities ahead of us, we're on track for fiscal 2025 being another period of record performance,” said Rick Mills, Chief Executive Officer. "We continue to work towards resolving the contingent liabilities on our balance sheet - and are appreciative of the support shown by First Merchants Bank with regard to our credit facility - while looking to accelerate growth in the quarters to come. The recent launch of our AdLogic CPM+ platform is particularly exciting, as it offers an integrated, innovative solution that provides users the tools to deliver targeted, high-performing campaigns at significantly reduced costs, while also allowing CRI to benefit from advertising and additional SaaS revenue. We believe it's a game-changer in the industry that can significantly enhance the in-store media experience. Going forward, we anticipate solid revenue growth, particularly in the second half, as new deployments come online. We remain focused on a strategy that leverages our unique capabilities to strengthen new business development initiatives, improve operating results, and drive shareholder value.”

*Adjusted EBITDA is a non-GAAP financial measure. A reconciliation is provided in the tables of this press release.

2024 Fourth Quarter Financial Results

Sales were $11.0 million for the fiscal 2024 fourth quarter as compared to $14.5 million in the same period in fiscal 2023. Hardware revenue was $3.9 million, versus $7.7 million in the prior-year period, while service revenue rose to $7.2 million from $6.8 million in fiscal 2023. Hardware sales were lower year-over-year primarily due to deployment timing.

Consolidated gross profit was $4.9 million for the fiscal 2024 fourth quarter versus $7.5 million in the prior-year period, and consolidated gross margin was 44.2% versus 51.8% in the fiscal 2023 fourth quarter. Gross margin on hardware revenue was 26.3% in fiscal 2024 as compared to 22.5% in the prior-year period, primarily reflecting product mix. Gross margin on service amounted to 53.9%, versus 85.2% in the fiscal 2023 fourth quarter, the latter of which was unusually high due to software subscription timing and service mix. The Company ended the 2024 fourth quarter with ARR of approximately $16.8 million.

Sales and marketing expenses in the fourth quarter fell to $1.4 million, versus $1.6 million in the prior-year period, while general and administrative expenses rose to $4.2 million versus $3.9 in fiscal 2023.

The Company posted an operating loss of approximately $0.7 million in the fourth quarter of fiscal 2024 compared to operating income of $2.0 million in fiscal 2023. CRI reported a net loss of $2.8 million, or $(0.27) per diluted share, in the quarter ended December 31, 2024 versus net income of $1.4 million, or $0.14 per diluted share, in the prior-year period.

Adjusted EBITDA (defined later in this release) was $0.5 million in the fourth quarter of 2024 as compared to $2.8 million in the prior-year period.

Balance Sheet

As of December 31, 2024, the Company had cash on hand of approximately $1.0 million, versus $2.9 million at December 31, 2023. The Company had outstanding debt of approximately $13.0 million as of December 31, 2024 versus $15.1 million at the start of the fiscal year. As of the end of the fourth quarter, the trailing twelve-month gross and net leverage ratios utilizing Adjusted EBTIDA were 2.59x and 2.39x, respectively, versus 2.97x and 2.40x at the beginning of 2024. Net debt is equal to the Company's outstanding debt less cash on hand.

Conference Call Details

The Company will host a conference call to review the results of the fourth quarter and full year of 2024, and provide additional commentary about recent performance, Monday, March 17, at 9:00 am Eastern Time, which will include prepared remarks and materials from management, followed by a live Q&A. The call will be hosted by Rick Mills, Chief Executive Officer, George Sautter, Chief Strategy Officer, and Ryan Mudd, Interim Chief Financial Officer.

Prior to the call, participants should register at https://bit.ly/CREXearnings2024Q4. Once registered, participants can use the weblink provided in the registration email to participate in the live webcast. An archived edition of the earnings conference call will also be posted on the Company's website later today and will remain available for one year.

Use of Non-GAAP Measures

Creative Realities, Inc. prepares its consolidated financial statements in accordance with United States generally accepted accounting principles ("GAAP”). In addition to disclosing financial results prepared in accordance with GAAP, the Company discloses information regarding "EBITDA” and "Adjusted EBITDA.” CRI defines "EBITDA” as earnings before interest, income taxes, depreciation and amortization of intangibles. CRI defines "Adjusted EBITDA” as EBITDA excluding stock-based compensation, fair value adjustments and both cash and non-cash non-recurring gains and charges. EBITDA and Adjusted EBITDA are not measures of performance defined in accordance with GAAP. However, EBITDA and Adjusted EBITDA are used internally in planning and evaluating the Company's operating performance. Accordingly, management believes that disclosure of these metrics offers investors, bankers and other stakeholders an additional view of the Company's operations that, when coupled with the GAAP results, provides a more complete understanding of the Company's financial results. EBITDA and Adjusted EBITDA should not be considered as an alternative to net income/(loss) or to net cash used in operating activities as measures of operating results or liquidity. Our calculation of EBITDA and Adjusted EBITDA may not be comparable to similarly titled measures used by other companies, and the measures exclude financial information that some may consider important in evaluating the Company's performance. A reconciliation of GAAP net income/(loss) to EBITDA and Adjusted EBITDA is included in the accompanying financial schedules. For further information, please refer to Creative Realities, Inc.'s filings available online at www.sec.gov, including its Annual Report on Form 10-K for 2024 filed with the Securities and Exchange Commission.

About Creative Realities, Inc.

Creative Realities designs, develops and deploys digital signage-based experiences for enterprise-level networks utilizing its Clarity™, ReflectView™, and iShowroom™ Content Management System (CMS) platforms. The Company is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to retail, automotive, digital-out-of-home (DOOH) advertising networks, convenience stores, foodservice/QSR, gaming, theater, and stadium venues. In addition, the Company assists clients in utilizing place-based digital media to achieve business objectives such as increased revenue, enhanced customer experiences, and improved productivity. This includes the design, deployment, and day to day management of Retail Media Networks to monetize on-premise foot traffic utilizing its AdLogic™ and AdLogic CPM+™ programmatic advertising platforms.

Cautionary Note on Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995, and includes, among other things, discussions of our business strategies, product releases, future operations and capital resources. Words such as "estimates," "projected," "expects," "anticipates," "forecasts," "plans," "intends," "believes," "seeks," "may," "will," "should," "future," "propose" and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. Forward-looking statements are not guarantees of future performance, conditions or results. They are based on the opinions, estimates and beliefs of management as of the date such statements are made, and they are subject to known and unknown risks, uncertainties, assumptions and other factors, many of which are outside of our control, that may cause the actual results, level of activity, performance or achievements to be materially different from those expressed or implied by such forward-looking statements. Some of these risks are discussed in the "Risk Factors” section contained in Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2023, and the Company's subsequent filings with the U.S. Securities and Exchange Commission. Important factors, among others, that may affect actual results or outcomes include: our strategy for customer retention, growth, product development, market position, financial results and reserves, our ability to execute on our business plan, our ability to retain key personnel, our ability to remain listed on the Nasdaq Capital Market, our ability to realize the revenues included in our future guidance and backlog reports, our ability to satisfy our upcoming debt obligations and other liabilities, the ability of the Company to continue as a going concern, potential litigation, supply chain shortages, and general economic and market conditions impacting demand for our products and services. Readers should not place undue reliance upon any forward-looking statements. We assume no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Contacts

Media:

Christina Davies

[email protected]

Investor Relations:

Chris Witty

[email protected]

646-438-9385

[email protected]

https://investors.cri.com/

CREATIVE REALITIES, INC.

CONSOLIDATED BALANCE SHEETS

(in thousands, except per share amounts)

  December 31,  December 31, 
  2024  2023 
ASSETS        
Current Assets:        
Cash and cash equivalents $1,037  $2,910 
Accounts receivable, net  10,605   12,468 
Inventories, net  1,995   2,567 
Prepaid expenses and other current assets  859   665 
Total Current Assets  14,496   18,610 
Property and equipment, net  321   499 
Goodwill  26,453   26,453 
Other intangible assets, net  22,841   24,062 
Operating lease right-of-use assets  787   1,041 
Other non-current assets  312   112 
Total Assets $65,210  $70,777 
         
LIABILITIES AND SHAREHOLDERS' EQUITY        
Current Liabilities:        
Accounts payable $6,354  $7,876 
Accrued expenses and other current liabilities  3,210   3,761 
Deferred revenues  1,137   1,132 
Customer deposits  2,181   3,233 
Current maturities of operating leases  466   505 
Short-term portion of related party term debt  -   3,690 
Short-term portion of contingent consideration, at fair value  12,815   - 
Total Current Liabilities  26,163   20,197 
Revolving credit facility  13,044   - 
Long-term related party term debt  -   9,829 
Long-term obligations under operating leases  342   536 
Long-term contingent consideration, at fair value  -   11,208 
Other non-current liabilities  201   176 
Total Liabilities  39,750   41,946 
         
Shareholders' Equity        
Common stock, $0.01 par value, 66,666 shares authorized; 10,447 and 10,409 shares issued and outstanding, respectively  104   104 
Additional paid in capital  82,210   82,073 
Accumulated deficit  (56,854)  (53,346)
Total Shareholders' Equity  25,460   28,831 
Total Liabilities and Shareholders' Equity $65,210  $70,777 
 
 CREATIVE REALITIES, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

(in thousands, except per share amounts)

  For the Three Months

Ended

  For the Year

Ended

 
  December 31,  December 31, 
  2024  2023  2024  2023 
Sales                
Hardware $3,850  $7,697  $18,259  $20,303 
Services and other  7,162   6,761   32,595   24,863 
Total sales  11,012   14,458   50,854   45,166 
Cost of sales                
Hardware  2,839   5,966   13,521   15,280 
Services and other  3,303   999   13,322   7,703 
Total cost of sales  6,142   6,965   26,843   22,983 
Gross profit  4,870   7,493   24,011   22,183 
Operating expenses:                
Sales and marketing expenses  1,360   1,581   6,015   5,247 
General and administrative expenses  4,224   3,936   17,058   15,590 
Total operating expenses  5,584   5,517   23,073   20,837 
Operating (loss) income  (714  1,976   938   1346 
                 
Other expenses (income):                
Interest expense, including amortization of debt discount  296   668   1,775   2,992 
(Gain) loss on change in fair value of contingent consideration  2,022   (42  1,608   1,419 
Loss on debt extinguishment  -   -   1,059   - 
Other expense (income)  (74)  (79  (102)  (211)
Total other expenses (income)  2,244   547   4,340   4,200 
Net (loss) income before income taxes  (2,958  1,429   (3,402)  (2,854)
Benefit (provision) for income taxes  120   (10  (106)  (83)
Net (loss) income $(2,838 $1,419  $(3,508) $(2,937)
Basic (loss) income per common share 

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