Baking excellence: A Filipino favorite earns global Halal recognition

Goldilocks Bakeshop Inc. receives the ‘Sustaining Halal Champion Excellence’ Awards. Pictured (L-R): Dr. Mary Jane Alvero, group CEO of Prime Group; Sheila Marie Pabalate-Rea, vice president of Goldilocks Bakeshop; and Engr. Salah Ameen, co-founder and owner of Prime Group

Goldilocks Bakeshop Inc., a household name in Filipino baked goods and comfort food, was recently recognized for its dedication to Halal compliance and product excellence. The company received two prestigious awards from UAE-based Prime Group during the Stakeholders Recognition Day & Gala Night at Al Habtoor Palace Hotel in Dubai on February 19.

The “Sustaining Halal Champion Excellence Award” acknowledges Goldilocks’ consistent commitment to upholding Halal standards. This recognition underscores the brand’s adherence to strict dietary and ethical guidelines, ensuring that its food meets the requirements of Muslim consumers worldwide.

Goldilocks was also honored with the “Product & System Excellence Award,” which highlights the company’s superior performance in manufacturing processes, quality assurance, and operational efficiency.

“We are deeply honored to receive this recognition for our lasting commitment to Halal quality and food safety worldwide,” said Sheila Marie Pabalate-Rea, Vice President for Quality Assurance and Technical Services at Goldilocks. “We take pride in the confidence and trust placed in Goldilocks by the Muslim community across the globe. Our commitment to quality and inclusivity remains at the heart of our journey as a world-class Filipino brand.”

Goldilocks has long been known for its array of baked goods and Filipino dishes, catering to a diverse audience while ensuring high food safety standards. From its classic fluffy mamon and mocha rolls to its rich chocolate cakes and traditional Filipino rice cakes, the brand continues to innovate while maintaining authenticity in its flavors.

The company’s commitment to Halal certification means that Muslim consumers can enjoy Goldilocks’ offerings with confidence, knowing that its products meet rigorous quality and compliance standards. With these accolades, the bakeshop reaffirms its mission to bring Filipino flavors to a global audience while respecting diverse dietary needs.