Your perfect ZYN: Elevated and future of nicotine enjoyment

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For years, Philip Morris Philippines Manufacturing Inc. (PMFTC) has been at the forefront of innovation, developing cutting-edge technology to enhance the experience for legal-age nicotine users. Through its brand ZYN, it introduces tiny pouches poised to become the future of nicotine enjoyment.

ZYN celebrates a bold new chapter in nicotine experience with its newest flavor lineup

Following its massive success in the U.S., ZYN brought its revolutionary nicotine pouches to the Philippines in 2023. Since then, many legal-age nicotine users have embraced its unique tobacco-free and smoke-free experience. Made with high-quality ingredients, ZYN nicotine pouches have gained a vast following, thanks to distinct variants such as Cool Breeze and Sunrise, ensuring "good times anytime, anywhere."

Now, ZYN is once again redefining nicotine enjoyment with the launch of three new variants—Fresh Breeze, Dark Purple, and Espressino. On Jan. 31, the brand marked this new chapter with ZYN Socials, an exclusive gathering of Manila’s trendsetters and creatives at Ayà Wine Bar, Makati City. The launch was led by Gijs de Best, president of PMFTC, Inc. 

Gijs de Best, President of PMFTC, Inc., at the official launch of  ZYN’s latest flavor innovations

“ZYN is revolutionizing enjoyment for legal-age nicotine users with these exciting new variants,” Gijs said. “With these additions to our portfolio, we now offer the widest selection in the category, ensuring every legal-age nicotine user can find their ZYN, choose their own path, and make the most of every moment. This is just the beginning for ZYN, and we have many more exciting experiences planned for the future.”

The celebration continued with a media appreciation lunch held yesterday, April 8, at Manila House in the Seven NEO building, Taguig City, where guests had a closer look and feel of the variants.

A deeper dive into the ZYN experience at Manila House, Taguig, featuring its latest flavor lineup

Taste sensations

To highlight the essence of each new variant, ZYN collaborated with the chefs at Ayà Wine Bar, challenging them to create dishes inspired by the flavors of the latest offerings. The chefs first sampled the new ZYN products and crafted dishes that mirrored their sensory experience.

First to grace the table was Betel Leaf Kilawin, featuring fresh shrimp, mint, aioli, and burnt apa, designed to replicate the cool and refreshing sensation of the Fresh Breeze nicotine pouch.

The Dark Purple nicotine pouch is known for its smooth and aromatic essence, which was reflected in the second dish—an elevated take on the Filipino favorite pares. The Pares Rossini blended cherry flavors with decadent beef, mirroring the pouch’s rich profile.

To conclude the meal, Ayà’s kitchen presented Barako Flan, a fusion of local coffee and the beloved leche flan, capturing the smooth, roasted taste of the Espressino nicotine pouch.

Good times anytime, anywhere

ZYN nicotine pouches offer a modern, smoke-free, and tobacco-free way to enjoy nicotine moments—something Gijs hopes more Filipino legal-age nicotine users will experience. According to him, one of ZYN’s biggest advantages is its convenience and discreet usage, in addition to being smokeless and odorless.

“You can use it discreetly, anytime and anywhere—even on an airplane,” Gijs told Manila Bulletin Lifestyle. “It is a better alternative to cigarettes.”

Using a ZYN nicotine pouch is simple and requires just four steps:

1. Twist to break the seal and open the can.
2. Tuck the nicotine pouch between your upper lip and gum using your tongue.
3. Taste and feel the tingling sensation as the nicotine is released.
4. Enjoy the experience for up to 30 minutes.

ZYN’s newest variants—Fresh Breeze, Dark Purple, and Espressino—are available in 1.5mg, 3mg, and 6mg nicotine strengths at ZYN.com, IQOS Stores, and major convenience stores across Metro Manila.

Learn more about ZYN and #ZYNSocials by visiting ZYN.com or following @ZYN.phl on Instagram.

Government Warning: This product is harmful and contains nicotine which is a highly addictive substance. This is for use only by adults and is not recommended for use by non-smokers.