Whiter skin for sale: South Korea’s glutathione dilemma

I walked into Olive Young, often dubbed the “Sephora of Korea,” and asked which products they’d recommend for skin whitening. After visiting multiple branches across Seoul from Gangnam to Myeongdong, one product kept surfacing as a recommendation: glutathione. Initially known for its antioxidant and detoxifying properties, glutathione gained traction in Korea during the 2010s, hyped