We made our ‘Selection’ — and it’s everything our shopping dreams are made of

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IF your idea of self-care includes strolling down neatly stocked aisles, discovering new pantry heroes, and scoring exclusive deals — we are the same. You’re in luck, because Landers Superstore just launched something major — its very own private label brand, Selection by Landers, and it’s looking real good on your shelf and on your receipt.

A NEW BRAND  ‘Selection’ by Landers, its first house brand, is now available across all Landers Superstore branches and online. PHOTO FROM LANDERS

Held at the new Landers Superstore Vermosa on July 9, the launch event was a perfect mix of familiar faces, fabulous finds, and food — lots of it. The tagline? “Premium Quality at Prices You’ll Love.”

The event kicked off with a powerhouse performance from Rita Daniela, setting the tone for an afternoon of excitement and elevated grocery vibes. Hosting the launch was lifestyle icon Suzy Entrata-Abrera, who welcomed media friends, Landers members, and VIP guests to witness this brand-new chapter in the Landers story.

Selection by Landers is a curated collection of everyday essentials — from pantry staples to home must-haves — created exclusively for Landers members. Each product is developed in partnership with world-class manufacturers and carefully vetted by the Landers team. Think sauces, snacks, cleaning items, paper products, and more, designed to give you the good stuff without the guilt of overspending.

A GRAND OPENING (From left) Deputy CEO Bill Cummings, Troy Montero, Aubrey Miles, Karla Estrada, Buying Division Head Jennyfer Anne De Guzman, and Vice President for Marketing and Membership Kenneth Ocampo joins the ribbon-cutting ceremony of the ‘Selection’ by Landers launch. PHOTO FROM LANDERS

After a 30-second Audio-Visual Presentation teased what was to come, the curtain officially lifted with a ceremonial ribbon-cutting led by Bill Cummings, deputy CEO; Jennyfer Anne De Guzman, buying division head; Kenneth Ocampo, vice president for Marketing and Membership; and celebrity guests Karla Estrada, Aubrey Miles, and Troy Montero.

The store walkthrough, led by Landers’ very own buying heads, gave guests the inside scoop on what makes the Selection line different. From the quality assurance process to exclusive formulas and clean packaging, it was clear — this isn’t just any store-brand line; it’s a Landers-level experience.

One of the standout messages of the event was that Selection by Landers is made for Landers members. It’s exclusive, intentional, and proudly local in its approach to knowing what Filipino households need.

FROM STORE TO SHELVES Members get a firsthand feel of ‘Selection’ by Landers, sampling products for everyday use. PHOTO FROM LANDERS

“We’ve attached our names to these products because we believe in quality above all,” Cummings emphasized. “You won’t find these products anywhere else.”

With performances, celebrity guests, exclusive walkthroughs, and an all-new line to obsess over, the Selection by Landers launch was nothing short of a retail refresh. And don’t worry, this is just the beginning. More products are expected to roll out in the coming months. (We already have our carts ready.)

Selection by Landers is now available in all Landers Superstores nationwide and online at www.landers.ph. Follow @landersph on Instagram and #SelectionByLanders to stay updated on new drops and delicious deals.