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The ceremonial opening marks the launch of Vinta Market, a vibrant marketplace dedicated to showcasing proudly local products from MSMEs across the Zamboanga Peninsula.
ZAMBOANGA CITY, Philippines — As SM City Zamboanga opened its doors on March 20, the vibrant spirit of entrepreneurship and culture took center stage with the unveiling of Vinta Market, a colorful marketplace dedicated to supporting micro, small and medium enterprises (MSMEs) from across the Zamboanga Peninsula.
Launched in partnership with the Department of Trade and Industry (DTI) Region 9 and the SM for MSMEs program, the Vinta Market brings together 20 local MSMEs, showcasing proudly regional products ranging from handcrafted items and artisanal goods to local delicacies, fashion pieces and unique souvenirs.
SM Supermalls executives and DTI Region 9 officials lead the ceremonial opening of the Vinta Market at SM City Zamboanga, celebrating a new platform for local MSMEs. (From left) DTI Zamboanga Sibugay Provincial Director, Ma. Rovie Manzanares; DTI Zamboanga City Office Provincial Director, Grace Aduca; SM Supermalls AVP for SM Communities Program, Royston Cabunag; DTI Regional Director Al-Zamir Lipae; SM Supermalls SAVP for SM Communities Marketing, Pats Dy; DTI Assistant Regional Director, Maridel Dengal; and SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin
Inspired by the iconic vinta, the traditional sailboat known for its vibrant sails and deep cultural roots in Mindanao, the Vinta Market reflects the same spirit of color, movement and community.
The marketplace brings together passionate entrepreneurs and skilled artisans, offering mallgoers a lively and meaningful shopping experience rooted in local culture.
More than just a retail destination, the Vinta Market serves as a growth platform for MSMEs—and for many entrepreneurs, this opportunity translates into real business expansion and sustained livelihood.
For heritage artisans, the impact goes beyond business—it’s about preserving culture and passing traditions to future generations.
“Maraming salamat sa mga opportunity na mga ganito na pwede kaming magbenta para makahanap lalo ng market… kayo na ‘yung kasangga namin sa pag-promote ng aming weave,” said Evelinda Otong, a 4th generation Yakan weaver, underscoring the importance of platforms like SM in sustaining local craftsmanship.
Through capacity-building programs and expanded market access, MSMEs are also able to scale their operations and reach wider audiences.
During the launch event, SM Supermalls executives, DTI officials and partner stakeholders joined entrepreneurs and guests in celebrating the opening of the marketplace—highlighting a shared commitment to empower local businesses and provide them with greater market opportunities.
Featured MSMEs proudly showcase their locally made products at the Vinta Market, highlighting the passion and dedication behind every creation.
Visitors explored booths filled with proudly local products—each representing stories of craftsmanship, passion, and perseverance. The marketplace quickly became a vibrant hub where mallgoers discovered unique regional goods while supporting local livelihoods.
The launch of Vinta Market stands as one of the highlights of the opening of SM City Zamboanga, the city’s newest lifestyle destination bringing together shopping, dining, entertainment and community experiences closer to Zamboangueños.
Locally made delicacies from MSMEs offer shoppers a taste of Zamboanga’s rich culinary heritage at the Vinta Market.
Through initiatives like the Vinta Market, SM Supermalls continues to champion Filipino entrepreneurship, providing MSMEs with accessible platforms to grow their businesses while celebrating the rich culture and creativity of local communities.
As shoppers explore the colorful stalls and meet the passionate makers behind the products, the Vinta Market stands as a vibrant symbol of Zamboanga’s thriving entrepreneurial spirit—where tradition, creativity and opportunity sail forward together.
To learn more, visit msme.smsupermalls.com or email customercare@smsupermalls.com.
Editor’s Note: This press release is sponsored by SM. It is published by the Advertising Content Team that is independent from our Editorial Newsroom.
