Vice Ganda talks privilege, social commentary and commercial appeal

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May 8, 2026 | 8:00am

MANILA, Philippines — Vice Ganda is not shy about his social and political views often shared on his popular noontime show and social media accounts.

He is only a few of the popular celebrities whose star power does not seem to get affected by his beliefs. On the contrary, people seem to wait for his stand on relevant social and political issues, just like how they rely on other artists to follow suit. 

Vice might draw people to wait for his social commentaries, but he understands if there are artists who prefer to remain silent rather than speak out on the problems and important issues of the nation.

For Vice, his situation is a mix of privilege and courage — a fact that he is aware and thankful for. 

“Gets ko rin naman sila. Not everyone is as privileged as me, 'di ba? Parang 'yung iba, kailangan pang… 'di ba? 'Yung iba, nag-iipon pa lang," Vice said in an interview.

“Ako kasi, ang suwerte ko kasi, kaya may tapang din ako, e. Hindi 'yung parang…I can lose this endorsement, 'di ba? Kakain pa rin ako sa mga susunod na taon kahit wala itong endorsement na ito. 'Yung ganu’n. Lahat naman ng tao, may kani-kanyang rason bakit nagkakaroon ng mga desisyon sa buhay. Kung bakit ka nag-salita, kung bakit hindi ka nag-salita," Vice said. 

Known for many monikers, among which is "Unkabogable Star," Vice stressed that people should respect each other's reasons for choosing to speak up or stay silent on issues. 

“Kailangan nating igalang ang rason ng bawa’t isa. Kasi hindi naman natin alam kung ano talaga, 'di ba?

When asked if he lost endorsement for being open in expressing his views on national issues, Vice was surprised that he gained more endorsements. He cited his Reader's Digest Most Trusted Brand award, which he said made him appear more credible to many readers. 

“Alam mo, surprisingly, mas dumadami ang endorsement ko.

“Lalo na sa Reader’s Digest, ng most trusted brand. Pang-ilan ko na 'yun, parang pito na dire-diretsong taon. Kasi, parang mas pinaniniwalaan nila 'yung sinasabi ko. Mas lalo akong nagiging credible. Kasi, I speak my mind. Parang hindi ko sasabihin kung hindi siya natural sa nararamdaman ko,” he added.

He also hopes that the time will come when more mainstream celebrities will be brave and willing to proudly express their feelings on social issues.

“Sana, kasi, malaking bagay, e. Malaking bagay, kasi makakapagbigay ka ng kaalaman. Nakapagpapaliwanag ka sa mga tao, 'di ba? May mga maitutuwid kang mali. Lalo ngayon, ang fake news, ang lala! Ang daming clickbait. Andaming fake news, ang daming clout-chasing articles," he said.

“Kaya ang daming kailangang kumilos para makapagpaliwanag sa mga tao at maalalayan 'yung mga tao kung ano 'yung totoo at hindi,” he added.

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