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Richmond Mercurio - The Philippine Star
August 7, 2025 | 12:00am
Great Taste, C2, Piattos, Nissin and Payless were among the most chosen fast-moving consumer goods (FMCG) brands in the Philippines according to the 2025 Brand Footprint Report of global consulting firm Worldpanel by Numerator.
MANILA, Philippines — Products of Gokongwei-led Universal Robina Corp. (URC) remain among Filipinos’ top picks, with five flagship brands landing in an exclusive list of products consistently chosen by millions of households.
Great Taste, C2, Piattos, Nissin and Payless were among the most chosen fast-moving consumer goods (FMCG) brands in the Philippines according to the 2025 Brand Footprint Report of global consulting firm Worldpanel by Numerator.
“The results of this study show that our brands continue to earn the trust and loyalty of Filipino consumers. We’re proud that our products remain staples in homes across the country,” URC chief marketing officer Karen Ong said.
The Brand Footprint report, which is Worldpanel’s annual ranking of the most chosen FMCG brands worldwide, uses a metric called consumer reach points (CRP) to measure a brand’s strength based on how many shoppers are buying the brand and how often.
Coffee brand Great Taste was in the top 10 most chosen FMCG brands in the Philippines, with 367 million CRP. It was also the fourth most chosen brand in the beverage sector.
Ready-to-drink green tea beverage C2 also landed in the beverage sector list with 33 million CRP, while Potato snack Piattos outpaced its rivals in the food sector, holding steady at seventh in the rankings with 180 million CRP.
Noodle brands Nissin, with 101 million CRP, and Payless, at 73 million CRP, likewise cracked the most chosen brands list for food sector.
Ong said URC’s portfolio clearly benefited from the momentum brought about by an economic rebound in 2024, which led to higher consumer spending on FMCG brands.
URC produces iconic brands such as Great Taste, C2 Cool & Clean, Piattos, Maxx candy and Cream-O cookies.
As one of the country’s largest food and beverage manufacturers, the company also has significant and growing presence in ASEAN. Its leading regional brands include Lexus, Tivoli and Fun-O.
