Tiong Bahru strengthens foothold in Philippines

3 months ago 30
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The One Ayala branch of Tiong Bahru Singapore Flavours contributes to making its Singaporean dining experience more accessible to customers in Makati City.

Businessworld / File

MANILA, Philippines — With a steadily growing presence across Metro Manila and nearby areas, Tiong Bahru Singapore Flavours continues to establish itself as a competitive player in the Philippine dining landscape, driven by operational strength, evolving customer preferences and a clear commitment to authenticity.

The restaurant began to open branches in Makati and Quezon City while expanding its takeaway and delivery services. Staying visible across these platforms allowed it to sustain operations and deepen familiarity with customers.

“Our journey reflects more than expansion – it’s a testament to resilience and passion,” Tiong Bahru Singapore Flavours co-owner/director Kathryna Yu-Pimentel said.

The brand has evolved beyond its initial concept into a familiar comfort choice for Filipinos, appealing to a wider audience while maintaining a clear identity. Beyond its signature Hainan chicken, the menu includes a range of Singaporean hawker-inspired dishes such as bak kut teh, laksa, and other well-loved classics.

“Filipino diners have embraced our flavors wholeheartedly. With every new branch, we bring Singapore closer to home, one plate at a time,” said Yu-Pimentel.The restaurant chain has 16 locations, each delivering consistent preparation and authentic flavors.

Rooted in heritage techniques and genuine flavors, Tiong Bahru Singapore Flavours maintains a distinct edge – offering a consistent, more premium dining experience while “bringing authentic Singaporean cuisine to every Filipino table.”

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