2 months ago
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Spotify has brought 'This is Taylor Swift: A Spotify Playlist Experience' to Manila. From February 21 to 24 at Metro Manila, Swifties in the Philippines were able to immerse themselves in interactive installations, stepping into the 'Mastermind' of Taylor Swift's 11 iconic musical eras.
"Taylor Swift's music shapes culture, sparks connection, and has set numerous worldwide records on Spotify. In the Philippines, her growth has been phenomenal, driven by the unstoppable energy of Filipino Swifties," said Spotify's Head of Music Southeast Asia, Kossy Ng. "That's why we're excited to bring 'This Is Taylor Swift: A Spotify Playlist Experience' to Manila, celebrating her iconic musical eras with the fans who live and breathe her music."
The Philippines is Swift's second biggest global streaming market, with streams of 'This Is Taylor Swift' surging 150-percent in the past three years. Some of her top-streamed songs in the country are "Cruel Summer" (#1), "Lover" (#2), "Fortnight (ft. Post Malone)" (#3), "august," (#4), and "cardigan" (#5), while Quezon City, Manila, Cebu City, Caloocan and Davao City rank as the top cities in the Philippines streaming her music.
Filipino Swifties step into the ‘Mastermind’ of Taylor Swift’s 11 iconic musical eras with ‘This is Taylor Swift: A Spotify Playlist Experience.’ PHOTO FROM SPOTIFY
At the event, fans explored spaces dedicated to Swift's artistry. The Enchanted Hallway welcomed them with shifting lights in the colors of her 11 eras, set to an instrumental version of "Enchanted (Taylor's Version)." The Great Collection showcased panels for each album, where NFC tags linked directly to Spotify. In This Is Me Writing, lyrics cascaded across the walls in a mesmerizing light projection, and fans could share their favorite Swift lyrics via Spotify to redeem special swag.
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Manila was the second Asian city to host the experience, following Jakarta, Indonesia. The exhibition is now heading to Seoul, South Korea.
Beyond the event, Spotify introduced an in-app experience for Swifties worldwide. Fans can discover which Taylor Swift era they're currently in based on their most-listened-to album. They'll also receive a personalized This Is Taylor Swiftplaylist featuring their top Taylor Swift tracks, offering a more customized way to celebrate her music.
