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SWISS ELEGANCE Time-honored craftsmanship finds a new destination. PHOTO FROM CLAUDE BERNARD
FROM the quiet village of Les Genevez in Switzerland to the heart of Philippine luxury retail, Claude Bernard — a brand rooted in Swiss watchmaking heritage — has officially arrived. Founded in 1973 and proudly independent, Claude Bernard is globally recognized for its hand-assembled timepieces crafted with the same dedication that has defined Swiss horology for centuries.
Each watch reflects a legacy of precision and passion, blending tradition with modern design. From mechanical to quartz movements, every model is built to exacting Swiss standards and features sapphire glass, premium stainless steel, and a timeless aesthetic suited for today's discerning wearer.
"As we enter the Philippine market, we're excited to share the soul of our Swiss atelier with a new generation," says Christian Hotz, Claude Bernard and Edox marketing and sales director, member of the board. "With Lucerne as our trusted partner, Claude Bernard is now within reach of Filipino collectors seeking both craftsmanship and authenticity."
Five centuries of watchmaking, distilled into every detail
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CLASSIC COLLECTION The timeless lines of the Classic series. PHOTO FROM CLAUDE BERNARD
SLIME LINE COLLECTION The ultra-slim sophistication of the Slim Line, for those who appreciate understatement with impact. PHOTO FROM CLAUDE BERNARD
Claude Bernard's collection celebrates Swiss elegance shaped for modern life. From the timeless lines of the Classic series to the ultra-slim sophistication of the Slim Line, the brand offers refined choices for those who appreciate understatement with impact.
The Aquarider brings a sporty edge, designed for versatility and built to endure with water resistance up to 200 meters. For women, the Dress Code collection introduces delicate proportions and feminine details that elevate everyday elegance.
Completing the story is Proud Heritage — a vintage-inspired line that nods to the pioneering age of aviation with oversized crowns and character-rich styling. Each collection is distinct, yet united by the brand's unwavering dedication to quality, precision, and design integrity.
With Swiss movements, sapphire crystals, refined casework, and hand-assembly in every model, Claude Bernard redefines what accessible luxury means in modern watchmaking.
Claude Bernard enters the Philippines with Lucerne
BRAND LAUNCH Christian Hotz (fifth from left), Claude Bernard and Edox marketing and sales director, member of the board, with influencers during the Grand Brand Launch of Claude Bernard in the Philippines held at the Evia Lifestyle Center. PHOTO FROM CLAUDE BERNARD
The brand's entry into the Philippine market is made possible through a strategic partnership with the Lucerne Group, the country's premier name in luxury timepieces. With its reputation for curating the world's most respected horological brands, Lucerne ensures that Claude Bernard will be experienced with the care and sophistication it deserves.
Claude Bernard watches are now available at select Chronos, Wristpod, and Swiss Gear boutiques nationwide, bringing Swiss precision and timeless design directly to Filipino wrists. Each store offers a tailored shopping experience, allowing customers to explore the brand's full range of collections in a setting that reflects Claude Bernard's refined identity.
Whether you're a seasoned collector or new to fine timepieces, Claude Bernard invites you to explore a new era of watchmaking — one where heritage, innovation, and elegance converge, one tick at a time.
