THIS July, MR.DIY — the country’s fastest-growing and leading home improvement retailer — shines a spotlight on Filipino pride with its “Proudly Made in the Philippines” campaign, offering great deals on locally crafted home and school essentials.

SUPPORTING HOMEGROWN PRODUCTS The spotlight shines on local manufacturers this July with MR.DIY’s ‘Proudly Made in the Philippines’ campaign. IMAGE FROM MR.DIY
With over 800 stores nationwide, MR.DIY brings Gawang Pinoy products closer to Filipino households, making them more accessible through discounts of up to 30 percent on a wide range of items that reflect everyday practicality and quality.
The push to support Filipino-made products aligns with broader efforts to uplift local manufacturers and artisans. Choosing local goods goes beyond convenience or cost — it’s a conscious decision that fuels the economy, sustains livelihoods, and promotes environmentally responsible consumption by minimizing reliance on imported goods.
“At MR.DIY, we believe that every purchase has the power to create change,” said Roselle Andaya, CEO of MR.DIY Philippines. “When our customers choose Proudly Pinoy products, they’re not just bringing home quality essentials — they’re also investing in Filipino craftsmanship, helping sustain local jobs, and strengthening the communities that produce these goods. It’s a small act with a big ripple effect.”
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With its wide reach and strong community presence, MR.DIY plays a growing role in making Filipino-made goods part of everyday living, proving that support for local products can start with something as simple as your next shopping trip.
Filipino-made items have long stood out for their durability, thoughtfulness, and cultural relevance. From storage bins and cleaning materials to school essentials made with care, these products reflect the values of practicality and pride shared by many Filipino families. Choosing local also becomes a way to honor cultural identity and support community resilience.
As more consumers reflect on the impact of their purchasing decisions, campaigns like Proudly Made in the Philippines serve as timely reminders that quality doesn’t have to come from afar — and that every peso spent locally helps strengthen the fabric of the nation.
Visit your nearest MR.DIY store from July 1 to 31 and discover homegrown products that are affordable, reliable, and proudly made for every Filipino home.
For more details, visit www.mrdiy.com/ph or follow MR.DIY Philippines on social media - Facebook, Instagram, and TikTok for the latest updates and extra special promotions.