2 months ago
19
A GROUP of breastfeeding mothers called "Super Nanays" has shown remarkable resilience by completing a program that equips women with in-demand digital skills to pursue new income opportunities while meeting the demands of motherhood.
The program called Elevate AIDA (Artificial Intelligence Data Annotation) is a collaboration among Hedcor, Aboitiz Foundation, Connected Women and local government units designed to empower vulnerable women, such as stay-at-home mothers, single parents and displaced workers, by equipping them with flexible skills to join the global digital economy.
It enables participants to earn a sustainable income without sacrificing their roles at home.
Thirty-eight mothers, including breastfeeding moms, from the municipalities of Manolo Fortich and Impasugong, Bukidnon, recently graduated from the program.
Many of these women attended sessions while carrying and nursing their infants, underscoring the program's inclusivity and commitment to balancing family and personal development.
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Noreen Vicencio, Hedcor vice president for corporate affairs, emphasized the program's transformative impact.
"We've seen firsthand how determination and care for family can go hand in hand. These mothers showed that, with the right support, even the biggest challenges can be overcome. Watching them learn new skills while juggling childcare has been a powerful reminder of what's possible when we invest in people's potential. We're proud to be part of their journey and to see their success inspire others," she said.
"At Aboitiz Foundation, we're proud of the 'Super Nanays' showing that moms can do it all — raise their families while building meaningful careers. From zero income to earning P600 a day, their transformation is life-changing. Through Elevate AIDA, we're helping women gain future-ready skills, build stronger communities, and create a more inclusive workforce. Our goal is to empower 300,000 women across the country," Aboitiz Foundation President Ginggay Hontiveros-Malvar shared.
