(UPDATE) Song Joong-ki is officially endorsing a Filipino brand. The South Korean star is the newest ambassador of IAM Worldwide, a health and wellness company headquartered in the Philippines.
This marks a significant milestone as it is Song's first-ever brand partnership in the Philippines, further cementing his influence and connection with the Filipino audience.
"I am thrilled to be part of the IAM Worldwide family. I have always admired the Filipino spirit, their warmth and hospitality. This partnership allows me to connect more deeply with my Filipino fans. I truly appreciate IAM Worldwide for this opportunity," Song Joong-ki said in a statement.
Song, celebrated for his exceptional acting talent and charismatic presence on and off screen, has garnered global following through hit dramas such as "Descendants of the Sun," "Arthdal Chronicles," "Vincenzo," and "Reborn Rich."
His ability to bring characters to life with depth and authenticity has earned him numerous accolades and a loyal fan base worldwide.
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He is currently shooting his next drama called "My Youth," which revolves around a former child actor who rediscovers the challenges of present life with a long lost love.
As IAM Worldwide continues to expand its reach and impact, the collaboration with Song signifies a harmonious blend of excellence, dedication and shared values.
"IAM Worldwide is honored to have Song Joong-ki as our 2025 headliner. His illustrious career and personal values align perfectly with our brand's vision and mission," stated Allen Marvin Eder, the brand's president and founder.
"We believe that his influence and dedication will inspire many Filipinos to pursue their aspirations to not just excel in life but also to embrace a healthier, more fulfilling lifestyle," added Aika Lorraine Uy, vice President and founder.
"Known for his versatility and commitment to his craft, Song Joong-ki embodies the very essence of IAM Worldwide's mission to inspire and empower individuals to achieve their dreams and overcome the impossible," general manager and founder Joanna Mañego also shared.
Fans can look forward to seeing Song endorse IAM Worldwide's flagship products such as the Amazing Pure Organic Barley, Amazing Slim Caffe Macchiato, and the crowd favorite Amazing Choco Barley.
The announcement of Song as an IAM brand ambassador is expected to create a wave of excitement across the Philippines. His fans, known for their unwavering support and enthusiasm throughout the years, are eagerly anticipating the initiatives that will unfold from this collaboration.