Song Joong-ki inks first brand ambassadorship with Filipino brand

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'I have always admired the Filipino spirit, their warmth and hospitality. This partnership allows me to connect more deeply with my Filipino fans,' the South Korean actor says

MANILA, Philippines – South Korean actor Song Joong-ki has just scored his first brand deal with a Filipino brand.

Health and wellness company IAM Worldwide — founded by Allen Marvin Eder, Aika Lorraine Uy, and Joanna Mañego — announced on Monday, March 24, that the Descendants of the Sun star would be joining its roster of ambassadors.

“IAM Worldwide is honored to have Song Joong-ki as our 2025 headliner. His illustrious career and personal values align perfectly with our brand’s vision and mission,” Eder said.

IAM Worldwide aims to “bring real change” to people’s health and well-being, the company’s website reads. It’s known for its food supplements and drinks.

“We believe that his influence and dedication will inspire many Filipinos to pursue their aspirations to not just excel in life but also to embrace a healthier, more fulfilling lifestyle,” Uy shared.

The company first began teasing the partnership with the actor on March 19, stating that a new “hero” was about to join IAM Worldwide.

“Known for his versatility and commitment to his craft, Song Joong-Ki embodies the very essence of IAM Worldwide’s mission to inspire and empower individuals to achieve their dreams and overcome the impossible,” Mañego said about welcoming the actor as an ambassador.

Song himself, meanwhile, said that he was “thrilled” about the partnership.

“I have always admired the Filipino spirit, their warmth and hospitality. This partnership allows me to connect more deeply with my Filipino fans,” he said.

Further details about the campaign, such as the actor’s first-ever visit to the Philippines, have yet to be announced.

Song Joong-ki is an actor known for K-dramas and films like Vincenzo, The Arthdal Chronicles, Reborn Rich, My Name is Loh Kiwan, and Bogota. He’s set to star in the upcoming K-drama My Youth. – Rappler.com