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Philstar.com
January 13, 2026 | 2:00pm
On-the-spot hiring success at SM Job Fairs in 2025 underscores the program’s real-world impact, symbolizing thousands of lives changed through accessible employment opportunities and strong public-private collaboration.
Photo Release
MANILA, Philippines — As the new year opens, SM Supermalls reaffirms its commitment to Filipino job seekers by welcoming 2026 with renewed energy, bigger opportunities and a proven track record of impact through its nationwide Job Fair program.
Building on a landmark 2025, SM Job Fairs have evolved beyond traditional recruitment events into a full-scale career ecosystem—bringing together employers, job seekers, skills training and government services in one accessible, community-based platform.
A strong 2025 performance, by the numbers
In 2025 alone, SM Supermalls hosted 198 job fairs nationwide, connecting over 117,000 job seekers with more than 6,000 employers across industries. These efforts resulted in 15,000+ hired-on-the-spot, proving that accessible, purpose-driven platforms can deliver real employment outcomes at scale.
Beyond hiring, SM Job Fairs expanded their impact through partnerships with key government agencies, embedding skills training, digital upskilling and on-site services directly into job fair venues—helping future-proof Filipino workers while removing barriers to employment.
Massive crowd of job seekers during Labor Day Job Fair at SM Mall of Asia
Zamboanga City opens the year with an exclusive job fair
Leading SM’s 2026 kickoff is SM City Zamboanga, set to host an exclusive Job Fair on January 16–17, from 9 a.m. to 4 p.m. at the Zamboanga City Coliseum.
Held in partnership with the Public Employment Service Office – Zamboanga City (PESO) and Department of Labor and Employment Region IX (DOLE IX), the two-day event will feature over 400 job openings from more than 20 employers in retail, food and beverage, customer service, operations and support services.
With the empowering call to action—“Start strong. Find what fits. Your future begins at SM”—the job fair invites applicants to explore career opportunities aligned with their skills, passions and long-term goals.
To ensure a smoother experience, online pre-registration is now open, with strong early interest already recorded. The upcoming job fair is expected to welcome over 5,000 applicants, with more than 4,000 registrants already signed up through PESO as of this week.
As Zamboanga City continues to grow as a regional economic hub, the SM City Zamboanga Job Fair serves as a vital platform for employment generation, workforce development and public-private collaboration—supporting inclusive growth in the region.
More opportunities this year
With strong momentum from 2025, and a packed calendar ahead, SM Job Fairs begin 2026 ready to connect more Filipinos to meaningful work—one opportunity, one community and one future at a time.
Job seekers excitedly flex their call back interview slips during an SM Job Fair conducted in 2025.
Editor’s Note: This press release is sponsored by SM. It is published by the Advertising Content Team that is independent from our Editorial Newsroom.
