5 days ago
8
Upgrade to High-Speed Internet for only ₱1499/month!
Enjoy up to 100 Mbps fiber broadband, perfect for browsing, streaming, and gaming.
Visit Suniway.ph to learn
The SM Group, through its retail subsidiaries, is expanding its product lines and enhancing accessibility nationwide to meet the rising demand for beauty and wellness products.
In a statement, SM Investments Corp. said SM Beauty offers more than 1,000 beauty brands across its 77 branches, with expanded offerings that include global premium brands such as YSL, Lancôme, and Calvin Klein.
It has also introduced beauty hubs in select stores—dedicated spaces where customers can enjoy services such as hair coloring and makeovers, guided by a growing team of professional beauty advisers.
“Beauty and wellness have shown significant growth across every demographic. At SM, we will continue to be at the forefront of meeting customers’ evolving preferences by offering enriching experiences through suitable and unique products and services,” said SM Retail President Jonathan Ng.
Health and beauty remain among the fastest-growing markets globally, driven by increasing demand for wellness, personal care, and beauty solutions. The Global Wellness Institute projects that the global wellness economy will reach nearly $9 trillion by 2028.
In this space, the Philippines is emerging as a significant player. In 2023, the country ranked 13th out of 218 economies worldwide in the personal care and beauty segment in the global wellness economy, underscoring its growing market size and the influence of its young, wellness-conscious demographic.
Meanwhile, Watsons Philippines, another SM retail affiliate, continues to expand its footprint. It continues to redefine the beauty and wellness shopping experience through exclusive skincare lines, health services, and sustainability-led in-store innovations.
As demand continues to surge, SM said it remains committed to shaping the future of beauty and wellness retail—offering more choices, deeper experiences, and nationwide accessibility for every Filipino.
