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(From left) Shoppertainment Live Inc. and Manila Kleanfuel Corp. Director Saymour Go, SLI Chief Broadcast Officer Lawrence Lee, SLI Director and Great Deals E-Commerce Corp. President and CEO Steve Sy, SLI Co-Founder and CSO and Future First Talents Inc. President Patricio Soyao Jr., SLI CEO Hiyasmin Neri-Soyao, Sigma Ventures CEO Ronald Robins, Sigma Ventures Director Stephen Chua, Sigma Ventures General Manager Marito De Jesus, Blogapalooza Inc. CEO Ace Gapuz and Wealth Universal Marketing Corp. President Serafin Cu. SHOPPERTAINMENT LIVE PHOTO
SINCE pioneering livestream shopping in the Philippines in 2019, Shoppertainment Live Inc. has been at the forefront of the content-commerce revolution.
Over the past five years, the company has empowered over 500 local and multinational brands through dynamic, high-converting live commerce experiences.
As a platform-agnostic enabler, it has proven its ability to scale livestream operations seamlessly across major e-commerce and social media platforms — including Shopee, Lazada, TikTok, direct-to-consumer (D2C) websites, and most recently, YouTube Shopping.
The company is also actively collaborating with Meta to help grow live commerce across Facebook and Instagram.
From early challenges convincing brands to go live, to scaling rapidly during the pandemic, and navigating both local and international competition, Shoppertainment Live has demonstrated unmatched adaptability, foresight, and innovation.
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These efforts culminated in 2024, its strongest year yet, marked by industry leadership, profitability, and operational resilience.
This milestone partnership also marks the formation of a new board, composed of some of the most respected names across digital advertising, media, e-commerce, gaming and entertainment, influencer marketing, retail and human resources.
Shoppertainment Live Inc. board nembers are Hiyasmin Neri-Soyao, CEO and co-founder, Shoppertainment Live Inc.; Patricio Soyao Jr., CSO and co-founder, Shoppertainment Live Inc. and president, Future First Talents Inc. (HR and executive search); Lawrence Lee, chief broadcast officer and managing director, Shoppertainment Live Inc.; Steve Sy, president and CEO, Great Deals E-Commerce Corp. (e-commerce and retail); Ace Gapuz, president and CEO, Blogapalooza Inc. (influencer marketing); Saymour Go, director, Manila Kleanfuel Corp.; Serafin Cu, president, EWealth Universal Marketing Corp.; Justin Francisco, president of Arkos Technologies Inc. and shareholder of Great Deals E-commerce Corp.; and Sigma Ventures Corp. executives Ronald Robins, CEO; Andre Uy, managing director; Stephen Chua, managing partner; and Marito De Jesus, general manager.
Sigma Ventures Corp. has established a strong presence in both technology and the Indonesian market through its partnership with Phindo Exchange, a team specializing in cross-country expansion between the Philippines and Indonesia.
It operates with the guiding principle of Inspire, Structure, Invest, and Create Value or Insic.
"This investment marks more than just a financial milestone, it's a shared vision to shape the future of digital retail. With Sigma Ventures by our side, we are even more confident in accelerating our innovations and expanding our regional footprint,"Neri-Soyao said.
A former host of a home shopping network-turned entrepreneur, Neri-Soyao, is an inspiring example of the power of female leadership in tech.
Her journey from on-air talent to CEO of a trailblazing live commerce platform underscores Shoppertainment Live's authenticity, heart and hustle.
As the company looks ahead, it remains focused on enhancing its core livestream commerce services while expanding into new initiatives in product development, distribution and international expansion.
