Sharon Cuneta launches own management company

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February 20, 2026 | 4:35pm

MANILA, Philippines — Actress-singer Sharon Cuneta will be establishing her very own management which will overlook her career as an artist in different departments.

The Megastar announced the initiative on her social media accounts saying the still-to-be-unveiled company would manage her career, schedules, and projects.

Sharon shared that her longtime producer and good friend Eloisa Matias would join the company to represent her for any corporate guestings, musical shows, and all music-related endeavors.

Eloisa has worked with Sharon since the late '80s as a music researcher and executive producer on "The Sharon Cuneta Show" and "Sharon."

The producer also helped helm some of Sharon's major concerts like her silver anniversary show, her 40th year concert, and the "Dear Heart" show, as well as produced five of Sharon's albums among many recordings.

The actress-singer said that Maricar Ong, her executive assistant since 2011, is already part of the company to handle Sharon's television appearances and movie projects.

Maricar was assigned to Sharon over 30 years ago by Viva's Advertising and Promotion division to look after all her promotions at the time.

"I am very excited to work with them and please join me in giving them a warm welcome," Sharon said, leaving both women's contact details for anyone interested in booking her.

Sharon celebrated her 60th birthday last January 6 and even proudly flexed her newly obtained senior citizen card.

"AGING, MY FRIENDS, IS A PRIVILEGE!!! Thank You, Lord!" Sharon said then.

RELATED: Sharon Cuneta flexes her senior citizen card