Shaping the future: The women at forefront of CLI’s growth

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MANILA, Philippines — In the traditionally male-dominated world of property development, leadership has often been confined to boardrooms of men.

But across the rising skylines of Visayas and Mindanao, Cebu Landmasters Inc. (CLI) is telling a different story. Women executives are not just occupying seats at the table. They are helping shape the company’s next chapter of growth.

This people-centered approach was recently recognized when CLI was named the 2025 PMAP Distinguished Exemplar – Employer of the Year by the People Management Association of the Philippines (PMAP), honoring the company’s strong employee engagement and “people-first” culture.

Leadership rooted in vision and legacy

At the forefront is executive vice president and chief people and marketing officer Joanna Marie Soberano-Bergundthal who drives CLI’s culture and brand, shaping the company’s growth through a people-first philosophy and a commitment to excellence and innovation.

“At CLI, the real foundation of growth is our people. When you nurture a culture of trust, care, collaboration and excellence, everything else follows,” she said.

Working alongside her is Janella Mae “Jamie” Soberano-Wu, vice president for after sales, corporate communications and premier marketing.

“For us, the work doesn’t end at the sale. We ensure every customer feels heard, supported and valued at every step of their journey,” she said.

Driving sales and financial strength

As CLI expands across new markets, strong sales execution and disciplined financial management ensure that growth remains both sustainable and resilient.

Marie Rose Yulo, senior vice presient for sales, leads the team turning development plans into fast-selling projects.

“Every development starts as a vision, but it’s the confidence of homebuyers and investors that brings it to life. We focus on delivering what communities truly need,” she said.

Beyond financial performance, CLI continues to integrate sustainability into the way it develops communities and measures long-term impact.

As the country marks Women’s Month, the leadership story unfolding at Cebu Landmasters reflects a broader shift in Philippine business.

Across the organization, women now lead critical functions — from project planning and operations to corporate strategy and stakeholder relations — helping shape a culture grounded in collaboration, accountability, and forward thinking.

From shaping strategy and driving growth to championing sustainability and customer experience, these leaders are proving that vision, discipline, and dedication define success. At CLI, Women’s Month is more than a celebration — it reflects a culture where women help shape the future of communities, the company and the industry.