Shakey’s aims to bring Potato Corner to Taiwan, Laos

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The company behind Shakey's, Potato Corner, and Peri-Peri is earmarking P1 billion in capital expenditures to fuel its expansions

MANILA, Philippines – Shakey’s Pizza Asia Ventures Incorporated (SPAVI) aims to further expand its international presence by bringing Potato Corner to new Asian markets such as Taiwan and Laos, the company said on Thursday, July 3.

SPAVI’s president and chief executive officer Vicente Gregorio told reporters that the expansion is part of the company’s growth and diversification program.

Gregorio noted that Potato Corner entered the Malaysian market in 2024, and now has over a dozen stores in less than a year. He added that they also teamed up with the same partners in their Thailand expansion for the move.

“So, I think this is a clear indication that we have partners, long-time partners, who remain very confident and supportive of our brand, Potato Corner,” he said.

Apart from its flagship pizza business, SPAVI is also behind brands such as Peri-Peri Charcoal Chicken. The company has since brought its brands to 15 markets outside the Philippines with 400 stores and kiosks internationally.

Its international business now accounts for 20% of system-wide sales.

The announcement comes as SPAVI completes its incorporation of its United States subsidiary.

According to Gregorio, SPAVI continues to monitor several factors that could hinder the growth of its brands. These include geopolitical tensions, which could raise oil prices, as well as macroeconomic indicators such as the peso-dollar exchange rate.

Shakey’s general manager Oliver Sicam added that the company continues to monitor changing consumer preferences in order to adapt accordingly. These include consumers’ spending habits and evolving cuisine preferences.

“It’s really all about maintaining relevance for the brands. And I think that’s really been the way Shakey’s operates, and I think that’s what has allowed it to get through 50 years in the Philippines,” Sicam explained.

“Relevance right now is really all about creating more value, creating more value not just in terms of the price but it’s really creating more value in terms of elevating the experience.”

Shakey’s reported a 17% growth in its system-wide sales in 2024 to P21.7 billion, while net income grew 11% to P1.1 billion.

In 2025, SPAVI is earmarking around P1 billion in capital expenditures to expand its store network. Its chairman Christopher Po said the company is currently in “investment mode” and aims to grow in a controlled and disciplined manner.

SPAVI aims to open 420 stores globally this year, equivalent to over one store a day. – Rappler.com