2 months ago
21
IN celebration of National Autism Consciousness Week, SM Cares, SM Cinema, Autism Society Philippines (ASP) and GMA Pictures partnered to host a successful sensory-friendly screening of the award-winning film "Firefly" on Jan. 17, 2025.
Over 2,000 participants across 10 SM malls, including children on the autism spectrum and their families, enjoyed a heartwarming and inclusive movie experience.
SM CHAMPIONS INCLUSIVITY SM Cares, SM Cinema, Autism Society Philippines and GMA Pictures join hands to bring a sensory-friendly screening of ‘Firefly’ to children on the autism spectrum and their families at SM North EDSA Cinema. PHOTO FROM SM CARES
"Every time we visit SM malls, we deeply feel the acceptance, accommodation and appreciation. It is the norm here," said ASP Chairman Emerita Dang Uy Koe.
The Lights Up, Sounds Down event went beyond entertainment. By adjusting lights and volume, creating a relaxed atmosphere, and allowing for movement and vocalizations, the screening catered to the specific needs of attendees on the autism spectrum. This empowered them to enjoy the movie at their own pace and comfort level.
"At SM Supermalls, we firmly believe that creating spaces where every individual feels valued, respected and included is a responsibility we hold dearly. This is a way of life here," said SM Cares Program Director for Disability Affairs Bien Mateo.
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Positive feedback from families echoed the event's success. Many expressed appreciation for the inclusive environment, highlighting the joy and comfort it provided. This powerful experience underscores the importance of catering to the autism community's needs.
To learn more, visit www.smsupermalls.com/smcares.
