AN artist manager must be reeling from sheer embarrassment over the well-deserved success which Ruru Madrid has been reaping in his career.
Ruru's snagging the Best Supporting Actor plum in last year's MMFF only reaffirmed he's the next important actor to watch out for this 2025.
As promised, GMA has released the Book 2 of "Lolong" — and this makes a well-known career strategist green with envy for her ward.
It is only but natural for her to push her talent to the point of calling out the network's attention that the latter be accorded the same, if not far higher importance by casting him in a regular series.
Frustratingly though, her repeated plea has fallen on deaf ears.
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To be fair with her artist, he's never the whining-type who badgers nor hounds his manager no end for regular showbiz work.
Aware of his competence (and there's no doubt he possesses tons of it), he simply waits on the wings until the right TV project comes along. He believes that if it's meant for him, then it's meant for him.
At the moment, the versatile actor has a regular gag show to contend with. But again, his manager who he looks up to as his second parent won't settle for anything less than a long-running, widely followed series his fans and audience will go crazy about.
I do not discount the artist manager's assessment of her ward. But to compare him with Ruru — to the point of undermining the latter — diminishes her chance to swing a better deal with GMA.
Lest she forget, it's her artist who's precariously on the receiving end.
Lucky for Ruru, fat chance for her ward.
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It is moot and academic if none of his bosom buddies, Senators Bong Revilla and Jinggoy Estrada, are openly showing support for Phillip Salvador.
As simple as 1 plus 1 equals 2, the latter — also gunning for a seat in the Senate — is with a different party.
An unwritten/unspoken rule, loyalty to the party transcends friendship — even kinship.
In fairness though to Jinggoy, the least he did was to offer a piece of advice to Phillip — no more, no less — that is, "Just work hard."
By that the veteran politico meant that Phillip has to bend over backwards multiplied many times over considering he's stepping into a territory entirely foreign to him.
Yet let's face it, no amount of "hard work" translates to victory. It needs to be accompanied with a lot more.
Undeniably, Phillip as well as his fellow senator-wannabe Willie Revillame is making that extra effort, regardless of physical exhaustion, even resources spent.
Too bad, Salvador's and Revillame's names are conspicuously nowhere on the list of Top 10 possible senators.
Any idea why?
* * *
Career-wise, everything's coming up roses for Jojo Mendrez.
While everyone thought the 'Revival King' was only good for a one hit single ("Somewhere in my Past," originally sung by the late Julie Vega), Jojo wows his audience with four more remakes.
That makes five the number of upcoming ditties of the controversial Star Music artist in one fell swoop.
Of the five, I'm particularly excited about Jojo's interpretation of Tina Paner's "Tamis ng Unang Halik."
A chart-buster during the '90s, this could have been Tina's passport to stardom as a singer, edging out her contemporaries Sheryl Cruz and Manilyn Reynes in the singing department.
But who knows, what Tina may have missed is Jojo's realization of his musical dream?
Talk about savoring the sweet taste of success!