Robinsons closing No Brand stores in Philippines

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March 26, 2026 | 12:00am

MANILA, Philippines — Robinsons Retail Holdings Inc. (RRHI) is closing its No Brand standalone stores in the Philippines.

RRHI said it would  gradually wind down operations of all 11 stores by end-June.

The company said the decision is consistent with its overall strategy and reflects ongoing efforts to simplify its portfolio and focus on retail formats that deliver strong and sustainable returns.

“The decision reflects evolving consumer preferences and how customers are choosing to shop across our retail formats,” RRHI president and CEO Stanley Co said.

“Our focus remains on meeting customer needs by providing relevant assortments in the most appropriate formats. We thank Emart for the partnership over the past several years,” he said.

RRHI introduced No Brand to the Philippine market in 2019 through a master franchise agreement with Emart of South Korea, the owner of No Brand.

Through the agreement, RRHI was able to operate dedicated No Brand stores nationwide.

With No Brand accounting for approximately 0.2 percent of annual net sales and constituting a very small portion of the company’s total assets, RRHI said it does not expect the store closures to have a material impact on its financial performance.

Further, it said No Brand’s 11 stores are immaterial relative to RRHI’s network of more than 2,700 company-owned stores, which consist of 157 Robinsons Supermarket, 159 Robinsons Easymart, 38 The Marketplace, 16 Shopwise and 415 Uncle John’s under its food segment as well as over 2,100 franchised TGP branches as of end-2025.