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Susan Co, chairperson of Puregold Price Club Inc., is joined by executives of the retail giant and brand partners, as she leads the opening of the 2026 Tindahan Ni Aling Puring (TNAP) Sari-Sari Store Convention on Thursday. The annual event, in support of the Filipino MSMEs, runs until May 16 at the World Trade Center in Pasay City.
MANILA, Philippines — One of the country’s biggest grocery chains officially opened the 2026 Tindahan Ni Aling Puring (TNAP) Sari-Sari Store Convention on Thursday, gathering a record number of brand partners to celebrate and support Filipino micro-entrepreneurs.
In a massive show of force for the MSME sector, the three-day convention headed by Puregold Price Club Inc. features over 150 participating brands, offering staple goods at special rates for TNAP members.
With more brands present, Aling Puring members get direct access to a diverse range of food, hygiene, and other household items at affordable prices all gathered under one roof. This provides sari-sari store owners timely support as they confront rising prices of basic goods.
“This year, the Aling Puring convention is the best opportunity to show our support to MSMEs in the biggest way possible. By bringing in over 150 partners, we’ll be able to provide them the necessary inventory of both staple and emerging brands so that tuloy-tuloy ang negosyo at kita,” said Vincent Co, Puregold president.
The 2026 TNAP Convention was designed to give participants a one-stop shop for business growth. Early attendees are already taking advantage of the event’s signature “panalo” deals, including:
- Exclusive P88 Bundle Packs featuring household essentials
- 25-kilo sacks of rice for a special price of only P999
- Enhanced cashback rewards for transactions made via the P-wallet, allowing entrepreneurs to stretch their capital further
Beyond the deals, the convention also offers expert-led business seminars, networking sessions, and live performances from top OPM artists.
“At Puregold, we are not just selling products, we are partners of the Filipino entrepreneur. This convention is a testament to our promise that as long as there is an Aling Puring standing strong, Puregold will be there to provide them the best price, quality products and reliable, affordable supply," said Co.
The event runs until May 16 at the World Trade Center in Pasay City.
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Disclaimer: This is externally supplied material from a third party and is not a product of reporting or editorial work by the Philstar.com newsroom.
