Puregold spotlights sari-sari stores as neighborhood lifeline

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MANILA, Philippines — As Filipinos confront rising prices of basic goods, the friendly neighborhood sari-sari store is once again proving to be a reliable lifeline for Filipino families and communities.

Leading supermarket chain Puregold Price Club is putting the spotlight on the sari-sari store’s invaluable role in Filipino neighborhoods as it holds this year’s Tindahan ni Aling Puring Sari-Sari Store Convention. Happening on May 14 to 16 at the World Trade Center in Pasay with the theme “Panalong Lakbay Tungo sa Tagumpay,” the convention is set to honor neighborhood store owners with a three-day event.

“At this year’s Aling Puring Convention, we salute our sari-sari stores as an indispensable pillar of Filipino society. At a time when we bear the impact of price hikes, sari-sari stores shine as an extension of Puregold, a reliable ally of Filipino families who need to stretch their budget. That’s why we have made it our core mission to support these micro-entrepreneurs,” Puregold president Vincent Co said.

This year marks a milestone as Puregold surpassed the one-million membership mark for Tindahan ni Aling Puring. The loyalty program currently has 1.061 million members across the country, with Southern Luzon, Visayas and Mindanao seeing the fastest growth.

“For Puregold, sari-sari store owners are not just customers, they are partners in economic growth. Through the Aling Puring program, we equip them to thrive so that they are able to serve their own families, as well as their critical role in communities: a lifeline during the most challenging times,” Co said.