Puregold lends support to remote community in Rizal

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The Philippine Star

January 11, 2026 | 12:00am

MANILA, Philippines — In an upland village in Tanay, Rizal, children trek for up to an hour before sunrise to make it to class. Many come from poor and indigenous families, leaving them with little choice but to endure the daily walk in pursuit of an education.

To help make their daily trek safer and their school days brighter, leading supermarket chain Puregold Price Club Inc. recently brought a comprehensive support package for Alas-Asin Elementary School.

The company’s support included the installation of solar panels to provide a reliable power source, alongside health and dental checkups and the distribution of essential goods such as school supplies for students and grocery packs for families. A new playground was also built, giving children in the community a safe and well-equipped space to play.

To further support teachers and learners’ families, Puregold also delivered livelihood packages, helping provide new sources of income.

Alas-Asin was the sixth school to benefit from Puregold’s “Pusong Panalo” program in 2025, as the top retailer sustained its program that aims to bridge the gap between urban and rural areas by providing much needed aid to remote communities.

Launched in 2024, the program has so far reached eight schools nationwide and aims to deliver urgent support — including learning technology, essential goods, classroom renovations and solar panel installations — to an additional 30 schools by 2028.

“Puregold believes that education is the key to a better life. For these children, this school represents their hope for a brighter future. We came here to provide better tools and facilities so these students can achieve their dreams,” Puregold president Vincent Co said.

Puregold believes that every Filipino child with a “gintong pangarap” deserves a fighting chance. Its Pusong Panalo program is looking for more schools to help.