Puregold channels YouTube income to rural schools

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The Philippine Star

February 21, 2026 | 12:00am

MANILA, Philippines — Puregold Price Club Inc. is synergizing retailtainment with social impact by allocating the earnings from its widely viewed YouTube channel to support public schools in remote areas across the country.

Vincent Co, Puregold president, is funneling all streaming revenues of the Puregold Channel to Puregold’s Pusong Panalo Program, his personal initiative that provides much-needed aid to public schools in remote areas.

The program funds classroom renovations, building repairs and solar panel installation in rural schools. It also delivers livelihood packages for teachers as well as groceries and school supplies for students. The Pusong Panalo Program aims to reach 30 schools nationwide by 2028.

“By dedicating our streaming revenues to the Pusong Panalo Program, we are giving our digital audience a deeper purpose,” Co said.

“Every view, share, and engagement now contributes directly to building a brighter future for students in remote areas of the country. This way, our channel becomes a platform that seeks not just clicks or views, but also drives support for the development of the country’s human capital,” he said.

The Puregold Channel, established in 2013, serves as one of the retail chain’s online touchpoints, bringing the brand closer to customers through a variety of content.

Serving as the brand’s central hub for product awareness and retailtainment projects, the channel features its free digital series across various genres, short films from its annual Puregold CinePanalo Film Festival, and concerts and music videos featuring OPM stars such as SB19, BINI, and Flow G.

The channel currently has over 307,000 subscribers, with its content garnering tens of thousands to millions of views. It has been recognized with a YouTube Silver Play Button for its strong following.

Puregold’s latest move, which marries its retailtainment venture and social impact project, is proof of how its innovative retail strategy translates into a long-term commitment to providing tangible support for underprivileged communities.