Postbiotic skincare? Usana introduces new era of skin barrier care with Celavive

MANILA, Philippines — Designed to support skin balance, resilience and visible calm, USANA Health Sciences’ newly launched Celavive Postbiotic Skincare line features formulated postbiotic ingredients suitable for sensitive and allergy-prone skin.

Postbiotics is a natural by-product of probiotic fermentation that lock in moisture, replenish the skin’s moisture barrier, and defend against environmental irritants. The collection is free from fragrance, artificial colorants, parabens, phenoxyethanols, mineral oil and animal by-products, making it ideal for daily use across all skin types.

“We are very excited to introduce the Celavive Postbiotic Skincare line in the Philippines,” said USANA Philippines general manager Cherry Ampig.

“This launch is a strong addition to our Celavive portfolio and reflects USANA’s continued commitment to science-backed, quality solutions. We believe this innovative skincare line will not only resonate with today’s consumers but also provide our Brand Partners with a powerful new product range to share and grow their business.”

The Celavive Postbiotic Skincare collection includes:

Calming Cleanser

A gentle, holistic cleanser that helps to removes oil, dirt and impurities without stripping moisture or disturbing the skin’s natural flora. Formulated to soothe and calm the skin, it supports daily restoration and is suitable for sensitive skin.

Postbiotic Rescue Serum

A lightweight, microbiome-friendly serum designed to help calm visible redness associated with dry skin while targeting dry spots and blemish-prone areas. Infused with postbiotic saccharide isomerate and pomegranate extract, it helps balance and moisturize the skin.