Pokwang tapped as first brand ambassador of local cake

Upgrade to High-Speed Internet for only ₱1499/month!

Enjoy up to 100 Mbps fiber broadband, perfect for browsing, streaming, and gaming.

Visit Suniway.ph to learn

March 25, 2026 | 12:39pm

MANILA, Philippines — Kapuso comedienne Pokwang steps into a new role as a celebrity ambassador, showcasing her passion for home cooking and family celebrations.

Laughter, inspiration and the irresistible aroma of home-baked goodness filled the air as Pokwang was officially welcomed as the first-ever brand ambassador of Purple Yam Home Made Cakes & Pastries during its 5th National Convention held recently in Davao City.

The milestone announcement became one of the highlights of the convention, which gathered 180 partners from across the country for a corporate celebration that blended business development, learning, and community-building — further strengthening the company’s growing nationwide presence.

The convention also featured workshops, mentoring sessions and recognition ceremonies honoring outstanding partners who continue to drive the company’s expansion across the Philippines.

For Pokwang, the partnership feels deeply personal.

“Being a mom, a cook, and a proud Filipina, I know the joy that good food brings to families,” Pokwang said. “Purple Yam reminds me of home — of celebrations around the table. I’m honored to represent a brand that values family, hard work, and Filipino sweetness.”

Known for her relatable humor, heartfelt performances, and her love for cooking at home, Pokwang embodies the same warmth and authenticity that Purple Yam has built its reputation on.

Oyos Mendoza, founder of the company, said that the decision to bring Pokwang as its endorser was a natural one.

“Pokwang represents exactly what Purple Yam stands for — heart, resilience, and genuine Filipino warmth,” Oyos said. “She’s a loving mother, a talented cook, and an iconic entertainer. When people see Pokwang, they see authenticity. That’s the same feeling we want people to have when they taste Purple Yam.”

Beyond the celebrations, the 5th National Convention reaffirmed the company’s role not only as a growing brand but also as a mentor and community builder for its partners nationwide — providing training, sharing business strategies, and strengthening collaboration within its expanding network.

RELATED: Pokwang says sorry for brother's viral street altercation