3 days ago
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While the iconic Merlion and Changi Airport draw global attention, the Sands Expo and Convention Centre became the epicenter of cutting-edge smartphone technology as Singapore hosted the launch of the POCO F7 Series. The atmosphere crackled with anticipation as POCO executives prepared to unveil their latest flagship, promising a new era of power and affordability for its users.
Under the dazzling city lights of Singapore, a captivating show set the stage. POCO Global’s Head of Product Marketing, Angus Ng, expressed, "With the POCO F7 Series, we've made cutting-edge technology more accessible than ever. For the first time, we are introducing an Ultra model that takes power and performance to a new level for POCO. By blending flagship features with exceptional pricing, the launch of POCO F7 Ultra and POCO F7 Pro marks a significant leap forward, reflecting our commitment to continuously refreshing the user experience and empowering users to maximize their potential in work, play, and creativity."
The POCO F7 Pro's Core Innovations
Angus Ng enthusiastically expressed, “We don’t try to set limits. We try to set standards.” The formidable Snapdragon 8 Gen 3 Mobile Platform chipset promises seamless multitasking and blazing-fast speeds. With up to 12GB of LPDDR5X RAM and up to 512GB of UFS 4.1 storage, the F7 Pro ensures effortless performance across the board. On the other hand, the POCO F7 Ultra is equipped with the Snapdragon 8 Elite Mobile Platform, Qualcomm's most advanced flagship chipset. This technology can boost CPU performance by up to 45% and GPU performance by 44%.
The POCO F7 Pro boasts a stunning 6.67-inch 2K Flow AMOLED DotDisplay with a resolution of 3200x1440, delivering exceptional clarity and detail. A 120Hz refresh rate ensures fluid animations, while a peak brightness of 3200 nits guarantees vibrant visuals even under direct sunlight. With an AnTuTu score of 2,843,461, the POCO F7 Ultra delivers fast performance for gaming and multitasking.
At the core of the F7 series lies the Xiaomi HyperOS 2, which enhances performance with three key features: HyperCore for system fluidity, HyperConnect for seamless connectivity, and HyperAI for improved efficiency with Google Gemini⁷ providing smart assistance.
Gaming Redefined
Gaming is in POCO's DNA. POCO's commitment to gaming excellence shines through with the F7 Pro. The Smart Frame Rate feature optimizes performance, balancing high frame rates with efficient power consumption and thermal management. In demanding games like Genshin Impact at 2K Super Resolution and 120FPS, the device maintains excellent performance for an hour, exceeding native settings in frame rates and image quality while keeping temperatures low.
With the LiquidCool Technology 4.0, the POCO F7 series offers powerful performance without overheating. Its 3D dual-channel IceLoop system features a 5400mm heat pipe that lowers SoC temperature by up to 3°C, enabling longer gaming, video editing, and multitasking without performance throttling.
AI-Enhanced Photography
“The POCO F7 Ultra is not here to compete. It’s here to dominate,” Angus Ng confidently shared. The POCO F7 Pro significantly improves mobile photography with a 50MP primary sensor featuring the Light Fusion 800 image sensor, a 1/1.55" sensor size, and an f/1.6 aperture. The POCO F7 Ultra features an advanced imaging system with a triple-lens setup, including a 50MP main camera, a flagship floating telephoto lens, and a high-resolution ultra-wide camera. This configuration covers 8 focal lengths for versatile photography.
The F7 series combines powerful hardware with AI enhancements for superior mobile photography. Gone are the days when you had to wait for everyone to flee the scene before taking your solo photos. With POCO’s AI Eraser Pro, you can remove unwanted objects, lines, people, and even reflections from the images. The device also utilizes the POCO AISP platform for features like UltraSnap and dual focal length portraits for varied photography styles.
Advanced edge-to-edge display with thoughtful eye-care technologies
The POCO F7 Ultra and POCO F7 Pro provide an outstanding viewing experience with ultra-slim bezels and advanced eye-care technology. Their displays achieve peak brightness of 3200 nits and 1800 nits in high brightness mode for vibrant visuals. With Circular Polarization Technology and TÜV Rheinland certification for Low Blue Light and Flicker-Free use, these devices reduce eye strain. They also feature responsive displays that work well with wet fingers or gloves, and a quick ultrasonic fingerprint sensor for secure unlocking.
Enduring Power for Nonstop Action
Battery anxiety is a thing of the past with the F7 Series. The POCO F7 Ultra features a 5,300mAh battery with 120W HyperCharge, allowing it to fully charge in just 34 minutes. It also supports 50W wireless charging. Meanwhile, the POCO F7 Pro has a larger 6,000mAh battery with 90W HyperCharge for extended performance. POCO’s AI-powered battery management further optimizes power consumption as well, prolonging battery life without having to sacrifice performance.
Exclusive Early Bird Deals: Save Big on the POCO F7 Series
To celebrate the launch, POCO is offering exclusive early bird discounts from March 27 to April 3, available exclusively on Lazada and Shopee:
POCO F7 Ultra (Available on Lazada):
- 12GB + 256GB (Yellow and Black): Reduced from P36,999 to P34,999
- 16GB + 512GB (Yellow and Black): Reduced from P39,999 to P37,999, plus an additional P1,500 discount from Lazada.
POCO F7 Pro (Available on Shopee):
- 12GB + 256GB (Black, Silver, and Blue): Reduced from P27,999 to P24,099
- 12GB + 512GB (Black, Silver, and Blue): Reduced from P29,999 to P25,999
POCO is Setting a New Standard for Affordable Flagships
With Singapore being almost synonymous with innovation and efficiency, it set the perfect stage for the unveiling of the POCO F7 series. The F7 series isn't just another flagship; it's a statement. With its stunning AMOLED display, the powerhouse Snapdragon 8 Gen 3, and AI-driven camera, POCO is redefining the landscape of high-performance smartphones once again.
The POCO F7 Series offers exceptional performance and a design that reflects a true flagship standard. There is no need to compromise on performance — these devices combine aesthetics with durability, setting high benchmarks in premium craftsmanship.
