Personalized digital telco experience takes centerstage with KiQ

Philstar.com

August 8, 2025 | 6:38pm

MANILA, Philippines — Smart Communications Inc. (Smart) announced it has launched a new mobile brand billed as the country’s first and only fully app-based service that offers a personalized digital telco experience. 

Smart said its KiQ (pronounced “kick") brand is targeted at the Gen Z market and offers a dynamic platform that enables users to personalize offers and unbundle services.

This, the company added, gives user full control and flexibility over their mobile lifestyle. 

Using the unique Slider Interface of the KiQ App, subscribers can choose their data allocation, choose whether to have calls and texts, and choose the length of their plan validity to match their unique passions and lifestyles. Subscribers can also choose their number.

“Filipino Gen Zs are redefining how they live, share, and stay connected. With KiQ, we’re giving them a mobile experience that puts them in full control — no wasted data, no unnecessary add-ons, just total freedom and flexibility. This is what the future of mobile looks like,” said Anastacio Martirez, Smart chief operating officer.

To easily getting started with KiQ, users must download the KiQ App on Google Play Store and the Apple App Store, purchase a KiQ eSIM for only P99, personalize their plan, and choose their mobile number — all within minutes.

KiQ also marks Smart’s first implementation of QR-less eSIM activation, eliminating the need to scan an eSIM QR code via email. Through the KiQ app, subscribers simply click to download the eSIM and activate it in their phone’s settings.

Customers can start enjoying their personalized plan upon accomplishing the one-time eSIM registration.  

In addition to personalization, KiQ offers a prioritized network experience in high-traffic areas, enabling them to stay connected even during peak usage times— whether they’re at packed concerts, crowded malls, on campus, or in city centers. This ensures faster browsing, seamless streaming, and more reliable connections when and where it matters most to Gen Z users.

KIQ’s launch comes at a time when digital-first, self-service mobile solutions are in high demand, particularly among tech-savvy customers living on-the-go, multi-hyphenated lifestyles.

“We’re not just launching a new mobile brand, we’re revolutionizing the telco industry with a game-changing experience attuned to the next generation of mobile users. We invite Filipino Gen Zs to take control, express themselves, and embrace mobile freedom with KiQ,” said Martirez.