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TUGUEGARAO CITY — Farmers as well as local producers stand to boost their income as their products are being showcased in the One Town, One Product (OTOP) hub, which opened at the Gasat Hall at the Capitol Compound in this city in Cagayan on Wednesday, March 19.
CAGAYAN OTOP HUB Locally made products are on display at the One Town, One Product (OTOP) Hub at the Cagayan capitol compound in Tuguegarao City, with provincial workers (in photo) assisting customers examining the goods at the shop on March 14, 2025. PHOTO BY VINCE JACOB VISAYA
Launched by the Provincial Government of Cagayan, the store provides market access for local entrepreneurs, increasing demand and inspiring them to create more innovative products, said environmental planner and provincial tourism officer Jennifer Junio-Baquiran.
"These products reflect the hard work and resourcefulness of the Cagayanos and play a vital role in promoting tourism in the province," she added.
The store features a wide range of products, including agricultural goods such as peanut butter, local rice, chicha rice (made from moringa and palay varieties), honey, and various household cleaning and massage products.
Condiments like chili garlic oil and the newly introduced bottled longganisa bits are also on display.
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In addition to food products, the store offers woven goods such as sarakat from Sta. Praxedes, wooden bags made by BJMP, abaca fiber products, jewelry, furniture and fixture among many more local goods.
Baquiran said the store operates on a consignment system, allowing producers to sell their products without paying rent or fees.
The provincial government handles the marketing, supplier connections, store management, cleaning and product displays.
Since the building and operations are provided for free, micro and small businesses enjoy a high return on investment.
This OTOP is the latest of the four OTOP product hubs in the province, the three others being located in Ballesteros, Gattaran and Lal-lo towns.
There are also plans to establish more, including a pavilion near Our Lady of Piat, which will feature a staff area for visitors, clean restrooms and free coffee, said Baquiran.
"Cagayan tourism officials are inviting everyone to visit the province this summer, offering its many tourist sites and activities. The OTOP store is just one of the many ways to showcase the rich diversity of Cagayan's products while supporting local producers," she said.
