'Nasa Atin Ang Panalo' continues to champion Pinoy music with new major artists

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Puregold is once again putting the spotlight on homegrown talent — doubling down on its commitment to connect with Filipino youth, music fans, and everyday dreamers — with the return of its chart-topping 'Nasa Atin Ang Panalo' campaign.

Joining the growing Puregold family are three of today's most talked-about names in the Filipino music scene — G22, Skusta Clee, and KAIA — each bringing their own sound, grit and panalo (winning) story to the stage.

SB19 PHOTOS FROM PUREGOLD

SunKissed Lola

Kaia

Bini

G22, dubbed as P-Pop's alpha females, continues to stun audiences with their powerhouse vocals, intensity, and unstoppable energy. Since debuting in 2022, members AJ, Alfea, and Jaz have serially released a slew of hits such as "Bang," "Boomerang," "Limitless" — and their latest, "Pa-Pa-Pa-Palaban."

G22's music video collaboration with Puregold, "Pagpili," dropped on April 9 and quickly racked up over 3 million views in just two weeks. The song's empowering message reminds everyone to choose boldly and say it loud.

Meanwhile, Skusta Clee, one of the most influential names in Filipino hip-hop today, is releasing a powerful track called "Sari-Saring Kwento." For this explosive collaboration with fellow rap phenom Flow G, expect sharp bars, infectious beats, and a message that cuts deep for every Pinoy listener.

Also joining the movement is Kaia, the five-member P-Pop girl group known for bold visuals and empowering anthems. Members Angela, Charice, Alexa, Sophia and Charlotte are set to release their "Kaya Mo" music video on June 12 — perfectly timed for Independence Day to celebrate Filipina pride, independence, and strength.

Flow G

Skusta Clee

"Nasa Atin Ang Panalo has evolved into something more purposeful than a campaign. It's now a crusade — one that celebrates the strength, dreams, and talents of Filipinos," Ivy Hayagan-Piedad, senior Marketing Manager of Puregold, shared. "Through this platform, we hope to showcase our homegrown artists and inspire Puregold members and customers as they relish original panalo music on a world-class stage."

But the biggest celebration yet is coming.

Music fans and Puregold shoppers alike should mark July 5 on their calendars, the day Puregold OPMCon 2025 lights up the Philippine Arena. Expect epic performances from Puregold's roster of music collaborators, including SB19, Bini, G22, Kaia, Skusta Clee, Flow G and Sunkissed Lola. It's shaping up to be the biggest OPM event of the year — a night of music, passion, and pure Pinoy pride.

First ticket-selling happens on May 16 and 17 at the Tindahan Ni Aling Puring Sari-Sari Store Convention at the World Trade Center, Pasay City.