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THE Global Tourism Business Association (GTBA) will host its 2nd Halal and Muslim-Friendly Tourism Forum in Cebu on July 16, 2025, with Tourism Secretary Christina Garcia Frasco as the guest of honor.
Distinguished speakers include ambassadors from Malaysia, Indonesia, Brunei, Cambodia and Laos.
NICHE TOURISM The Halal and Muslim-Friendly Tourism Forum promotes inclusive travel with Halal services and destinations for Muslim tourists. IMAGE FROM GTBA
The forum coincides with the 7th Global Travel Exchange and Roadshow B2B, co-presented by the Department of Tourism.
GTBA continues to champion sustainable tourism and develop niche markets, such as Halal and Muslim-friendly travel.
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The association has consistently organized events and seminars to explore how the Philippines can become a top destination for Muslim travelers.
“We have strong partnerships with embassies and national tourism bodies from Muslim-majority countries, especially our Asean neighbors,” said GTBA President Michelle Taylan. “Pursuing Halal tourism reflects our commitment to diversity and allows more people to experience the beauty of the Philippines.”
Earlier this year, Taylan and Oneklik Events met with Malaysian and Indonesian ambassadors to discuss new tourism and business partnerships and preparations for the Travel Sale Expo 2025.
GTBA also consulted with Tourism Secretary Frasco on future events.
“We’ve started the conversation,” Taylan said. “Now it’s time to execute our plans with the support of our friends and partners in the industry.”
