Mindanao's homegrown dessert favorite opens on U-Belt

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April 24, 2026 | 3:11pm

The grand opening turned into a mini showbiz moment with the presence of franchisee and businesswoman Chriszel Fajardo, Purple Yam President & CEO Oyos Mendoza, and brand ambassador Pokwang, who brought her signature charm and energy to the celebration.

Purple Yam via Facebook

MANILA, Philippines — Mindanao’s homegrown dessert favorite has opened its newest branch in the heart of Manila’s university district.

Purple Yam Homemade Cakes & Pastries, the Filipino dessert brand that started from its very first physical store in Ozamiz City, continues its nationwide rise as it opened its latest branch right in the heart of U-Belt at 603 Nakpil corner Bocobo, Ermita, Manila.

Now with over 280 branches across the Philippines, the brand is fast becoming a go-to for dessert lovers looking for something that hits the sweet spot while being healthy and affordable.

Perfectly positioned for students, the new U-Belt branch offers delicious treats that won’t break the bank.

This makes it an ideal “tambayan” for those craving quality desserts on a budget.

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