3 days ago
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MEGA Prime Foods Inc., the company behind Mega Sardines, has built a 50-year legacy in the fishing and food industry.
Founded by William Tiu Lim, it has grown from a small fishing group into a globally recognized brand.
Now, under the leadership of President and CEO Michelle Tiu Lim-Chan, the company is embracing innovation, sustainability and inclusive leadership.
Her appointment is significant — not just as a woman CEO but as a next-generation leader in a family business.
In the Philippines, only 13 percent of CEO roles are held by women. Her leadership paved the way for greater female representation in executive positions.
At the heart of Mega Prime Foods is Mega Malasakit, a culture of care and support that drives its success.
"When malasakit is embedded in workplace culture, it fosters a deeper purpose. Our edge is our ability to translate this into quality products that bring love to the table," says Tiu Lim-Chan.
Her sustainability efforts, like the Mega Ocean Clean-Up, reflect her commitment to environmental responsibility.
She has also expanded the brand into beverages, launching Primo Sparkling Juice and Jimm's Coffee Mix.
As Mega Prime Foods marks its 50th year, Tiu Lim-Chan's leadership stands as a beacon of innovation and empowerment, ensuring the company's legacy thrives for generations.
