Megaworld enters ultra high-end market

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June 21, 2025 | 12:00am

MANILA, Philippines — Megaworld Corp., the listed property giant of tycoon Andrew Tan, is venturing into the ultra high-end market to cater to the growing demand for exclusive and long-hold real estate among ultra high net worth individuals in the Philippines and abroad.

To mark its entry into the ultra-rich market segment, the company is introducing Megaworld Signature Collection this year, a curated portfolio of ultra high-end residences. 

The new brand category will cater to the ultra-rich both in the country and overseas.

Unlike its previous upscale offerings, Megaworld said the new category features one-of-one residences “either individually designed developments located in scarce, trophy enclaves across the Philippines, or select residences that uniquely showcase first-of-its-kind innovations, amenities or even collaborations and partnerships.”

“We recognize the need for us to further expand our portfolio and tap into the opportunity of the ultra high-end residential market. So we will be officially launching our new category for our residential business that will cater to this niche market,” Megaworld president and chief executive officer Lourdes Gutierrez-Alfonso said during the company’s annual stockholders’ meeting yesterday. 

“This will be a rare collection of residential properties that are distinctly opulent, different from the usual Megaworld residential projects because these are rare, one of its kind, be it in terms of location, design, features, innovations, amenities or even in terms of collaboration and partnership to create the product. These residential properties are so rare that we will only be offering this once or twice every year, only in select location,” she said.

Gutierrez-Alfonso said  the company would create an entirely brand new group to handle Megaworld Signature Collection.

She said the inaugural project under the new category would be launched within the year.

With its strategic entry into the most elevated tier of residential real estate, Megaworld aims to serve the evolving needs of the ultra high net worth individuals.

The company said that as personal and generational wealth expands, so too does the appetite for quiet luxury, discreet ownership as well as non-fungible real estate assets.

Megaworld said that based on US-based global financial analytics firm S&P Global, the ultra-luxury real estate market in the Philippines is currently experiencing increased growth and huge demand, driven largely by buyers’ resilience against inflation and high-interest rates.

Its entry into the segment builds on over 30 years of experience in high-value residential development.

“The Megaworld Signature Collection is beyond what we’ve done before – it defines an entirely new category. We recognize the need for us to diversify our portfolio and boldly tap into the opportunities in the ultra-luxury residential market,” Megaworld executive director Kevin Tan said.

Megaworld currently has 35 townships across the country, backed by a robust land bank of around 7,000 hectares. 

The company is on track to launch more township developments this year as part of its continued expansion to the provinces.