Marjorie Kobayashi: A Filipina designer in Japan

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MANILA, Philippines — A Filipina is steadily making it big in Japan. With a flourishing career in fashion design through her brand Cool Kimono Crafts, Marjorie Resuello Kobayashi, proves that with talent, determination and intellect, anyone can thrive in the “Land of the Rising Sun.”

“What I love most about living in Japan is the discipline, the deep respect for craftsmanship, and the genuine appreciation for innovation. There is a shared understanding that mastery is never rushed, that craftsmanship and artistry are refined through years of consistent effort, patience, and dedication,” shared the Calamba City-born Kobayashi, 33.

Living in Japan has grounded her in the philosophy of “ikigai,” which refers to a passion that gives value and joy to life. This strongly reflects how she works as a designer — taking thoughtful steps, allowing creativity to evolve naturally, honoring balance, finding joy in details, and remaining fully present in the creative process.

“Japan has taught me to refine instead of rush, to value purpose over speed, and to trust that meaningful work is built through time, intention, and continuous refinement,” she said.

Before flying to Japan, she worked as a civil servant at the Department of Human Settlements and Urban Settlement and Development Academy of the Philippines, after finishing BS Development Communication and Master in Development Management and Governance at University of the Philippines Los Banos.

She studied for her PhD in International Development at the Graduate School of International Development at Nagoya University, where she also teaches English, Sustainable Development Goals (SDGs), and local governance.

'Kimono for all'

On February 6, Kobayashi presented her “Kimono Bloom” collection at the International Fashion Runway Japan in Tokyo, where she was the grand finale designer, signifying the beginning of a stronger presence of her brand in the Japanese fashion scene.

“This is my Spring/Summer 2026 modern kimono collection. The name reflects the idea of renewal, allowing vintage kimono to bloom again in a new form and a new era. Every kimono I work with carries history, craftsmanship, and cultural meaning. Through this collection, I wanted to honor that heritage while transforming it into something wearable, versatile, and relevant for modern life,” explained Kobayashi.

Cool Kimono Crafts is a family-run business. Kobayashi’s mom lovingly and patiently sews her designs, while her Japanese husband is hands-on in every stage of the process. Other members of their family also contribute behind the scenes.

“This runway moment was not just my achievement; it was our shared dream. Beyond design, we promote ‘Kimono Fashion for All.’ Kimono is for every gender, every age, every nationality, every height. Just like each kimono is unique, we want every person who wears our pieces to feel special and confident in their own identity,” she enthused.

The brand also proudly showcased its signature Kimono Filipiniana design, a piece that symbolizes the harmony of Japanese and Filipino heritage.

“As a Filipina designer presenting in Tokyo, this collection is also deeply personal. It represents my ongoing mission to bridge Japan and the Philippines through fashion by blending Japanese kimono with Filipino creativity and artistry. Presenting a full collection in Japan, and closing the show as the Grand Finale, was an emotional milestone for me. It was not just a runway moment; it was a dream realized,” gushed Kobayashi.

The silhouettes in “Kimono Bloom” are modern yet respectful of the kimono’s heritage structure. She featured tailored kimono suits, jackets, blouses, dresses, structured coordinates, and obi-inspired waist details. The goal was to create pieces that feel elevated but remain easy to wear. She made the audience witness modern kimono designs that transition seamlessly from daily life, work, and formal events.

“Fabrication is central to the collection. Each piece is crafted primarily from authentic upcycled vintage kimono, carefully selected for quality, texture, and pattern. The fabrics are lightweight and breathable, making them ideal for Spring/Summer while still retaining the richness of traditional Japanese kimono and Filipino craftsmanship,” she said.

The color palette embraces spring tones such as pink, green, yellow, and floral motifs, with red playing a central role to reflect Japan as the “Land of the Rising Sun.” These colors balance elegance with vibrancy.

To complete the looks, she also showcased kimono bags, kimono sandals, and kimono earrings, many of which were created in collaboration with local artisans in the Philippines. This reinforced the full lifestyle vision of the brand, which primarily through our official social media platforms, direct custom orders, and curated pop-up events. Many of the pieces are made-to-order due to the uniqueness of each kimono fabric.

Because every garment is handcrafted and one-of-a-kind, pricing depends on fabric rarity and design complexity. The pieces typically range from P3,500 to P25,000 and above, with more intricate or couture-level designs priced higher. Each piece reflects not only the craftsmanship involved but also the cultural value embedded in the textile.

“One of the main challenges of being a female designer based in Japan is understanding the deep cultural layers of the kimono — from its history and symbolism to its construction and design principles. It is a complex process that requires patience and humility, but it is a challenge I genuinely value, as it deepens my respect for the craft,” Kobayashi reflected.

The fulfillment comes from connecting with local communities, professionals, and artisans who sincerely cherish kimono culture. Earning their respect, especially when they see her designs and understand the advocacy behind her work, is incredibly meaningful for her.

“Moving forward, my goal is to [do shows] more frequently,” Kobayashi promised,” and continue showcasing modern kimono collections that celebrate both Japanese heritage and Filipino craftsmanship on international platforms.”