'Lumpia Queen' Abi Marquez wins top creator award in Florida

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January 21, 2026 | 9:00am

Food content creator Abi Marquez, popularly known as the Lumpia Queen

Abi Marquez via Instagram

MANILA, Philippines — Food content creator Abi Marquez, popularly known as the "Lumpia Queen," became the first Filipino to win at the annual ADCOLOR Awards recognizing global creatives.

Marquez was the recipient of the Creator of the Year award at its 19th edition held in Florida, United States. It is the latest achievement in her relatively young vlogging career.

"Abi uses her platform not just to entertain but to empower — helping home cooks gain confidence in the kitchen and inspiring livelihood opportunities across the Philippines," noted ADCOLOR in a write-up. "Her mission is simple but powerful – to bring Filipino food to the global stage."

The non-profit organization bestows the award to an individual who "builds community and creates change through their creative content on social media platforms" and "by promoting community and accessibility on their personal platform, use transformative means of digital influence that leads to real-life change."

Here are the other winners of the 19th Annual ADCOLOR Awards:

Executive of the Year - Shannae Ingleton-Smith, Kensington Grey CEO
Innovator of the Year - Gary Coichy, Pod Digital Media Founder and CEO
Campaign of the Year - The Pen to Right History by Last Prisoner Project & McCann
Tech Winner - Rosakebia Liliana Estela Mendoza, Silver Passport Creative Lead and Founder
Rising Star Winner - Kaleb Mulugeta, Translation Senior Creative
Rockstar Winner - Ri-karlo Handy, Handy Foundation Founder and CEO

Abi won Food Creator of the Year at last year's WIBA Awards held during the Cannes Film Festival.

In 2024, she won the People's Voice Award in the General Social: Food & Drink category of the Webby Awards, the first time a Filipino ever won at the biggest awards ceremony for Internet excellence.

The "Lumpia Queen" is also a James Beard nominee and was featured in Forbes' 30 Under 30 list.

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