Lourdes Hospital’s year of excellence continues with new recognitions at NEXT Awards

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Philstar.com

December 31, 2025 | 5:00pm

MANILA, Philippines — Our Lady of Lourdes Hospital is closing 2025 on a high note as it earned two major recognitions at the MARKETECH APAC’s NEXT Awards 2025, held last November at Shangri-La The Fort in Taguig City.

The hospital’s One Lourdes Inquiry Center brought home the Silver Award for Most Innovative Branding/Re-branding Campaign for its patient-first solution of a unified multi-channel information hub, which ensures easier and more efficient calls for inquiries about the hospital’s services and offerings.

In addition, Lourdes Hospital’s Health Vault Campaign, featuring Alagang Lourdes Champ EJ Obiena, was also recognized as a Finalist for Most Innovative Content Marketing for its use of storytelling of Obiena’s athletic journey to promote the importance of preventive care.

These recognitions add to the acknowledgments Lourdes Hospital has received this year, alongside those from Newsweek and the Healthcare Asia Awards.

As a platform that honors forward-thinking brands and campaigns across the Asia-Pacific region, the NEXT Awards highlight initiatives that place value on meaningful innovation and patient connection.

For Lourdes Hospital, this recognition affirms its continued commitment to caring for patients with compassion, clarity and sincerity—ensuring that every individual and family feels guided, supported and confident in the care they receive, from their first inquiry to their journey toward better health.

Editor’s Note: This press release from Our Lady of Lourdes Hospital is published by the Advertising Content Team that is independent from our Editorial Newsroom.